Want to know how to be a successful performer marketer? This article will provide you with actionable takeaways to help you build your performance marketing capabilities as a CMO. You can also download a FREE ebook on performance marketing to learn more. Impress the board by demonstrating your understanding of the activities that will improve performance and the bottom line. Performance Marketer Tip No. 1: Use a tool that measures ROI
We have access reams upon reams (and reams) of data. Data is only as valuable as a chocolate-flavored teapot if we don’t know what to do with it. You need to invest in the best data collection and reporting tool. If social media is an important part of your marketing plan, and you use a tool that helps you manage, create and publish your social media content you will likely have reporting capabilities. These reporting features allow you to get data directly from the social networks that will tell you how many people like, follow, and share your content. However, most social media management software only allows you to collect and report vanity metrics. No social media management tool on the market can tell you your ROI (in monetary terms) for social media activities. Except for Agorapulse. Agorapulse, the only social media management tool that automatically adds UTMs for every link you post, is connected to Google Analytics. This means you can track every user who clicks on the content that you publish and attribute their activity and spending to revenue. Book a demo to see it in action. The more accurate my tracking, the better I am able to attribute my marketing efforts. “Without good tracking, I cannot attribute success to a specific source, and therefore, also evaluate the impact of a channel on the overall results.” (Yannick Schimdt, head of B2C for Nerds). Performance Marketer Tip #2: Collect first-party data
Don’t hesitate to ask for it. Dark social is here to stay, and even though third-party cookies are no longer available, key performance data still can be collected. You would be surprised at what you could do, for instance, with first-party information and an attribution modeling. First-party data, even though it is a different topic, can be a goldmine when it comes to personalization strategies. Why not ask them where they are from and how they found you instead? You can ask someone “How did you learn about us?” in a form-fill, and use that information to decide on the true attribution. (Lisa Sharapata CMO, The Arbinger Institute). This type of contact will give you the data that you need to prove your performance. Talking one-on-one with customers also brings in the personal touch we all crave in this tech-first age. Test everything, all the time.
The old adage “If you do the same thing every day, you will always get the same result” (or even less) is true. Test your content constantly to determine what converts and what doesn’t. Be brutal with the things that don’t work. Remove the dead weeds so that your flowers can grow and bloom. It’s all about analyzing conversion rates to determine where you can improve. It’s basically saying, ‘OK we’re going tweak this and do an AB Test, and if it is a clear win, if it is working in terms of ROI and conversion, then we are going to run with it. Demand Gen should convert into revenue. “If you are not converting to revenue, something is wrong in your sales and/or marketing funnel and you should fix it.” Performance Marketer Tip #4: Inform with Upfront Conversations
We have already discussed that not all of our actions are measurable or trackable. Not all of our actions will result in a performance-based return. You must have real and honest conversations with key stakeholders to manage expectations. Lisa Sharapata says that brand awareness activities do drive performance. When you run campaigns, it’s possible that you won’t see an immediate ROI. However, you could see an increase in traffic to your website, slightly improved conversion rates, or an increase in LinkedIn subscribers. Some of these things can be indicators that your brand awareness efforts are working. You can use these to say: “Look, at this time, we cannot directly link it to revenue, but I’ve seen what’s going on.” This shows that the money is being spent wisely and that we are doing the right thing. Over time, I’m expecting it to become a demand. I was wrong. This doesn’t work. We are going to reallocate this money. We’re moving that money here. It’s important to have an open discussion about success and how it can be measured. ” Performance Marketer Tip #5: Learn what data you need and how to use it
We need to first know what information we require. You have your own marketing objectives. You work hard to achieve your goals. What are the CFO’s goals? Are you able to understand the needs of your board members or investors? You could be wasting your time if you fail to do so. Imagine that one of your goals is to increase your social media following. You could probably achieve this goal by posting viral content across all of your social networks. If the CFO wants to increase revenue by 8% per quarter, can an increase in followers help them achieve that goal? How much money have you spent on viral campaigns? Download your FREE ebook on performance marketing now! How will you prove ROI? You should form relationships with key stakeholders, and work together to ensure that your goals and theirs are aligned. Also, you need to collect the correct performance data in order for them and you can prove ROI. Lisa Sharapata says, “I began my career in graphic design but, as I rose up the corporate ladder I realized I needed to know more about the inner workings of the business.” “I took the time to interview CFOs I knew well, and especially those with whom I had worked closely. I put my ego aside and just asked questions. I became curious. I was curious. It can be overwhelming at first. The amount of numbers, data and analytics that we have at our disposal could fill an ocean. It can be overwhelming. Start with a few things and then work your way backwards. “Understand your stakeholders’ goals and what will have the greatest impact: What are they really looking for? These conversations help to build a relationship and gain people’s support. Then, they’ll support you during difficult conversations like “What happened to that chunk of money?” It is not enough to know what you need. Next, you need to figure out how to use its power to achieve a performance that is sky-high. Darryl Praill is the CMO at Agorapulse. “I want to get more people to look at the blog series, not just subscribe to it.” I want to know who the subscribers are. I want them be selective in determining if the ICP fits or not. They must understand the data that will determine who converts. They need to know who they’re targeting and what keywords are being searched. Then, I want them to use that data to create more effective content and campaigns. Content creation is no longer just for the sake or creating content. Content is becoming a strategic component of marketing. It’s important to consider the data behind your content creation and how it should be created. “You can’t throw spaghetti at the walls and hope that it sticks any more.” (Lisa Sharapata). Performance Marketing Tip #6: Adapt and accept rapid, continuous change
“Yes, this is a big change, and yes, changes are scary. There was a time when there wasn’t an Internet. (I was born before the Internet. ) It was once necessary to learn to use the Internet for marketing. Marketing is always evolving. Particularly with technology. Accept the fact that your career may change at some point. “It’s how you adapt to that change.” (Darryl Praill). Marketing is like a never-ending conveyor belt. Always something new is coming. There’s always something new to learn or discover. “I came across an article that talked about a CMO who had worked with all of the top companies in the industry, including Netflix and Microsoft. I was like, ‘How do you become the CMO at Microsoft?’ This is no small feat. The individual started out as a Bill Gates speechwriter. It’s all about adapting and reinventing oneself.” (Darryl Praill). Change is always inevitable. It’s a shift from being a brand marketer to focusing on performance. “The only constant in this world is change.” Take Lisa as an example. She began as a designer. She’s been a CMO for several years now. She achieved this by accepting change, adapting herself to what came her way and asking all questions. Download your FREE ebook on performance marketing now! Performance Marketer 7: Integrate performance and brand marketing strategies
Branding is not forgotten just because performance is the main focus. Spending time and money to build awareness and nurture relationships with current and future customers is still necessary. We need to combine this activity, and prove our value, with attributable and measureable performance-based strategies such as affiliate or influencer campaigns. The battle between “performance marketing” and “brand marketing”, is not a simple one. We must adopt a holistic approach to marketing, combining the strengths of both. Lisa Sharapata says, “I began my career in brand marketing.” “That’s where my passion was.” I realized quickly that I had to know what worked and what didn’t in order to make good strategic decisions. To do a better work, I needed to have performance data. You can learn a lot from data, which will help you make better decisions, such as what channels to use or what words to use. But you also need marketing artistry. To master marketing, you need to find the right balance between Yin (Yin-Yang) and Yang (Yin). The conclusion of the article is:
You need to start doing it now. Understanding and embracing the numbers.” For many of us, performance marketing can be an intimidating place. There’s suddenly a huge pressure on us to justify and prove our performance in cold, hard financial terms, which we are not used to. Because they are not measurable, our traditional brand awareness campaigns that aim to build intangible relationships and engagement with customers cannot be used to demonstrate ROI. We must continue to use brand-led marketing, but we must also combine it with performance-based marketing, so that we can gather data and prove performance. This will not only stop stakeholders from putting pressure on us, but you will be able to make better choices, learn new skills, and do your job more effectively. You will also earn respect both inside and outside of the company. Have frank discussions with your superiors, use the correct tools and data, test continuously what you are doing and accept and embrace the change. “My friends, if you want to be the one in charge, then you have to become a performance marketing expert.” (Darryl Praill). To learn more, download a copy of Performance Marketing: How to Move From a Brand Marketing to a Successful Performer Marketer. The post Seven Ways for a Successful Performer Marketer appeared first on Affiliate Marketing Buzz. from https://www.affiliatemarketingbuzz.com/seven-ways-for-a-successful-performer-marketer/?utm_source=rss&utm_medium=rss&utm_campaign=seven-ways-for-a-successful-performer-marketer from https://affiliatemarketingbuzz.weebly.com/blog/seven-ways-for-a-successful-performer-marketer from https://margiebarkley.blogspot.com/2023/06/seven-ways-for-successful-performer.html
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Reels, which were introduced in 2020, have been one of Instagram’s most engaging and popular types of content. Reels make it worth the effort for brands and creators — Instagram’s algorithm rewards video content so Reels reach a larger audience than static Instagram posts. You’ll find that Instagram Reels does not have a built-in option to allow you to download it for inspiration, reference in the future, or to use on another platform. There are many workarounds. Continue reading to learn how to download Reels from other users to your device. Download the 10-Day Reels Challenge for free. It is a workbook with daily creative prompts to help you start using Instagram Reels. You can track your growth and see results on your entire Instagram profile. Download Instagram Reels
You can download Instagram Reels. Download your Instagram Reels to your phone (we will show you how in the next section). If you want to download content from another Instagram user’s feed, you may have to find a way around it. Instagram has started to allow users in the US to download Reels directly from public Instagram accounts. If you don’t live in the US or the feature hasn’t been made available yet, you can still download Reels. It’s easy! Download Instagram Reels using 4 methods
This video shows you how to download Instagram Reels Videos: Download your own Instagram Reels
Say you have posted something on Instagram Reels and now want to share that footage with your LinkedIn subscribers or use it for a newly launched TikTok. How to download Instagram Reels already in existence. Navigate to the Reels section of Instagram by opening your account and clicking on it. To bring up the menu, click the three dots at the bottom-right corner. Click Save to Camera Rolle. Save the video to your device.
You’ve now saved your Instagram Reel on your phone. It’s that simple, right? How to download the Instagram Reel video on iPhone
Here are a few easy ways to save and download Instagram Reels, whether you have the native Instagram tool or not. Instagram has a built-in tool.
Instagram only introduced this feature recently, even though TikTok had it for many years.
Image via Instagram It’s easy. The process is simple. The Reel begins downloading into your camera roll. Record your screen
Recording your iPhone screen is one way you can save a video that you find on Instagram. Add Screen Recording as Included Controls in Settings. This will enable you to access the feature from your control screen, which appears when you swipe your finger downwards from the top-right corner of your screen:
Launch the Instagram app and find the video that you want to record. Then, let it play. You can then swipe down to open Control Center and hit the Record button. Apple’s screen recording software also records audio. The high-quality video is automatically saved in your camera roll when you finish recording. You can then trim the video according to your needs.
Use an app from a third party
Third-party apps are the best way to quickly save content on your device. InstDown, InSaver and other popular options are available for iOS. Download Instagram Reels for Android
Three simple methods are available to download Reels to Android. Instagram has a built-in tool.
Click Share (the icon of a paper plane), then click Download. The Reel begins downloading into your camera roll. Record your screen
You can still record videos from your screen if you don’t use the built-in feature. You can record video by swiping down from the top and selecting the Screen Recording option. Navigate to the reel you wish to record.
After you have the recording, go to Photos, select Library, and then Movies. You’ll see your recording. You can cut it so that only the reel footage is included. Use an app from a third party
As on iOS, a third-party application can help you save time by reducing the length of your screen recordings each time you download Reel. Here are some options that have been tried: Reels Video Downloader on InstagramAhaSave video downloaderETM video Downloader You can use these tools to copy and paste the Reel link into your app. You simply click the Download button and you’re done! Bonus: Some apps allow you to download Instagram Stories. Download Instagram Reels for desktop
Download Reel to your desktop computer if you want to colour-correct or edit a video using more powerful software. There are many third-party applications that can help you record Reels on your computer, whether you’re using a Mac or PC. Some options include, without any order of preference: LoomCamtasia OBS Studio QuickTime (built-in iOS feature) Save Instagram Reels for later
It’s better to save a Reel for later, Instagram’s version bookmarking (rather than download it and take up precious space on your phone), rather than download it. You can create a neat folder of your favorite clips (or inspirations for future content) by adding Instagram Reels into your Saved collection. Reels can be saved on Instagram. Tap Save. When you see the pop-up at the center of your screen, it means that everything is working.
Tap the hamburger icon (also known as three lines) in the top right corner of your screen to access your saved collections. The hamburger icon is located in the upper right corner of the screen. Tap Saved. Three tabs will appear at the top of the screen in your Saved folder. Reels is where you can find all of the videos that you have saved. Enjoy! Hootsuite’s dashboard is super-simple and allows you to easily schedule Reels along with all of your other content. Schedule Reels for when you are OOO. Post at the most optimal time, even if you are fast asleep. Monitor your reach, likes and shares. Get Started Hootsuite’s Reels scheduling and performance tracking is easy and will save you time. It’s easy. Get a Free 30-Day Trial> Download Instagram Reels in 4 Easy Steps. Did you miss our previous article… The post How to Download Instagram Reels – 4 Easy Ways appeared first on Affiliate Marketing Buzz. from https://www.affiliatemarketingbuzz.com/how-to-download-instagram-reels-4-easy-ways/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-download-instagram-reels-4-easy-ways from https://affiliatemarketingbuzz.weebly.com/blog/how-to-download-instagram-reels-4-easy-ways from https://margiebarkley.blogspot.com/2023/06/how-to-download-instagram-reels-4-easy.html Virtual selling is now the norm in today’s business world. B2B companies are increasingly using virtual selling to build relationships with customers and prospects. According to a HubSpot study, 63% sales leaders believe virtual meetings are as effective or even more so than face-to-face meetings. Virtual selling comes with its own challenges, which sales professionals will have to navigate. Sales reps must be armed with strategies that work, from building trust to addressing objections and maintaining engagement. Virtual selling is just as effective if approached with the proper preparation and tactics. This blog will explore how virtual selling tools, namely videos, can empower professionals to overcome challenges and achieve sales goals. Take a look at each of these challenges to see how video can help. 1. Establishing trust and connection: Bridging the gap in virtual selling
It can be difficult to build trust and connections with prospects in the virtual world. Distance can make it difficult to build trust in virtual sales. Unlike face-to-face meetings, where interactions between people foster trust, distance can be a barrier in the creation of vital relationships. With the right tools and strategies, you can overcome these obstacles and build strong relationships with distant prospects. Video is a powerful tool. You can make a lasting impact by combining personalized video messages and customized video backgrounds. Imagine adding your prospect’s company logo or website to the video background of your message. This personalization shows your authenticity, and establishes rapport from the very beginning.
You can personalize your video even further by including a screenshot from the prospect’s LinkedIn page or website. This extra step shows your attention to details and conveys the message that this video was specially created for them. It not only grabs their attention but also shows that you are willing to go above and beyond in order to meet their requirements.
A personalized video background and a video message that is tailored to the prospect conveys an air of individualization. This shows that you’ve taken the time and effort to understand your prospects’ unique challenges and situation. This personal touch sets you apart from your competition and creates an unforgettable experience for prospects. 2. Maintaining Engagement: Elevating virtual selling with interactive elements
Engaging prospects and keeping their attention through a video presentation is a difficult task in the virtual selling environment. In the absence of personal interactions, prospects are more likely to lose interest or drop off your video midway. Incorporating interactive elements in your virtual presentations will help you overcome this problem and keep prospects engaged to the end. You can use quizzes and polls to enhance your video presentations. You can actively engage prospects in the sale process by strategically placing interactive elements in key parts of your video. These interactive elements have multiple functions: they attract the viewer’s attention, encourage active engagement, and give valuable insight into prospects preferences and interests.
Quizzes that are related to your video content will create an interest and curiosity in prospects. It not only keeps them focused, but it also encourages them to engage and think critically about the information presented. You can also use polls to gauge prospects’ opinions and adjust your sales strategy accordingly. Interactive elements can be incorporated into virtual sales presentations for two reasons. They enhance prospect engagement, and make the experience of selling more interactive and enjoyable. This engagement leads to better information retention and more prospects taking action as a result of your video. Second, interactive elements can provide you with valuable data and insights to inform your sales strategy. You can gain more insight into the preferences of prospects, their pain points and areas of interest by analyzing quiz and poll responses. You can use this information to tailor your approach and address specific needs. This will increase your chances of closing deals. 3. Showing Products and Conducting Demonstrations
The days of scheduling lengthy product demos and relying on text descriptions or static images are over. Videos are a great way to show off products in an engaging and dynamic manner. Sales reps can use the screen-sharing capabilities and webcam to create polished demos of products or walkthroughs. This will leave a lasting impact on prospects. Video demonstrations are a great way to showcase products. They’re versatile and accessible. Instead of trying to coordinate schedules, sales professionals can simply send prospects a video. The demo can be viewed at the prospect’s convenience and makes the most of the time available. These videos can also be shared with other key decision makers within the prospect’s company, helping to effectively communicate the benefits and features of the product. Sales professionals can create an immersive experience by using video demonstrations to showcase the product’s benefits, features, and possible use cases. Videos can provide a more comprehensive understanding of a product than text or images. A good video tool will also allow prospects to comment based on the video timestamp, which allows them to give specific feedback or ask for clarifications about certain aspects of a product demonstration. This seamless interaction between a sales representative and a prospect encourages open communication, and allows any questions or concerns to be addressed quickly and easily. 4. Addressing objections and closing deals
In a virtual world, it can be difficult to overcome objections and close deals. Leveraging the power of video can help overcome these obstacles and secure successful deals. Video testimonials of satisfied B2B customers can be incorporated into your sales process. You can overcome objections by showcasing positive outcomes and experiences of past clients. This will also instill confidence into your prospects. These testimonials are a form of social proof that builds trust and shows how your solutions have worked for other people in similar situations. Video proposals are another powerful way to utilize videos. Instead of sending long, text-based proposal that can be confusing or overwhelming, you can create engaging video that guides prospects through each section. Visually presenting your key points, benefits and value propositions will help you to effectively communicate and overcome any doubts or objections. Consider using video tools with e-signature capability. You can streamline the signing process, eliminating unnecessary paperwork or delays. You can close deals quickly and efficiently by adding e-signatures to the video platform. 5. Analysis of Performance and Continuous Improvement
Virtual selling has many benefits, including the ability to gather insights and analyze performance. This allows for continual improvement. Virtual selling videos provide a wealth data and feedback that can help refine B2B strategies. Video tools provide valuable metrics and analytics that can be used to measure viewer engagement and the impact of sales content. You can learn more about how prospects interact with your videos by monitoring the video views, duration and viewer interactions. These data provide valuable insight into what parts of your content resonate the most, and where you may need to improve. Use video feedback to learn more about prospects and employees. Encourage them to leave comments, or use video time stamps for specific feedback, on their impressions and suggestions. This feedback-driven strategy not only allows you to understand the effectiveness and efficiency of your virtual sales efforts, but also gives valuable inputs for continuous improvement. By analyzing metrics and incorporating feedback received from your audience, it is possible to refine your virtual-selling strategies. You can improve your virtual selling strategy by identifying patterns, trends and areas that need improvement. You can also actively solicit feedback from your prospects using interactive features such as a “Reply with Video”, call-to action (CTA), in your videos. You can engage directly with your audience, and encourage them share their feedback and thoughts on your services or offerings. They can then submit their video responses directly to you, expressing their concerns, questions or thoughts. This will not only encourage engagement and interaction, but will also give you valuable insight into their needs and preferences. The conclusion of the article is:
Virtual selling is now a part of sales, and professionals need to adapt in order to meet its challenges. Sales reps who use virtual selling tools (specifically videos) can build trust, increase engagement, show off products, answer objections and analyze performance. These tools and strategies empower sales professionals to succeed in the virtual environment and achieve outstanding sales results. Virtual selling is becoming more prevalent and embracing virtual tools for selling success in today’s business environment is essential. Do you want to see how easy it is to use a virtual tool for selling? Try Hippo Video and experience the magic yourself. With our newly-introduced pricing plans, we also allow you to test it all out for free without any commitments. The post Virtual Selling Tools: Overcoming Common Challenges appeared first on Affiliate Marketing Buzz. from https://www.affiliatemarketingbuzz.com/virtual-selling-tools-overcoming-common-challenges/?utm_source=rss&utm_medium=rss&utm_campaign=virtual-selling-tools-overcoming-common-challenges from https://affiliatemarketingbuzz.weebly.com/blog/virtual-selling-tools-overcoming-common-challenges from https://margiebarkley.blogspot.com/2023/06/virtual-selling-tools-overcoming-common.html FINRA stands for the Financial Industry Regulatory Authority. It is a non-profit organization that has been authorized by the U.S. Government to supervise broker-dealers within the United States. They are regulated by the Securities and Exchange Commission. FINRA’s main goals are to protect investors, and to ensure market integrity. FINRA’s social media goals are similar. They have a role in ensuring that advertisements for investment products do not mislead. Also, they oversee the disclosure and recordkeeping for investment products. #1 Social Media Tool for Financial Services Grow your client base with the tool that makes it easy to sell, engage, measure, and win — all while staying compliant. Book a Demo> What does FINRA say about social media?FINRA first started issuing guidance specific to social media way back in 2010. That’s when social networking was still in its infancy. Thirteen years later, FINRA has quite a lot to say about social media. That’s not surprising. Their research shows social media has become the top source of investing information for Gen Z investors. Almost half of millennials and more than a quarter of Gen X also rely on social to learn about investing. Source: FINRA Investor Educational Foundation and CFA Institute FINRA regulations apply to social media as they do to any other communication medium. FINRA says: “Social media is a new medium but FINRA rules for communicating with the public still apply.” In this post we will explore how financial institutions can use social media to communicate with their customers. Social media and FINRA violations: Common risks and violations
Here are the most common ways that social media can be used to violate FINRA rules. Archiving communications with clients and prospects
FINRA requires that you archive all communications relating to your “business as a whole” for a minimum of three years. FINRA’s social media archiving requirements are no different. It can be tricky if the brokers are using individual accounts to conduct business. You have archived your corporate channels. Do you have a record of the communications that were sent through these accounts? Remember that the requirements for archiving go beyond direct messages. These requirements also apply to comments made on social media. Inadequate supervision/approval of a principal
Before using social media, a registered principal must review the accounts. Accounts managed by brokers and individual agents are included. Before posting, all static content must be approved by an authorized principal. Compliance with interactive content is monitored. What is the difference between interactive and static communications? Static content remains online for a long time. Interactive communication happens in real time. A social post, for example, is static. But responding to comments is interactive. Interactive communication that recommends specific product recommendations is subject to more suitability rules. Either: The recommendation must be approved by a registered principal in advance or must follow a template. Keep a record of all approvals. Commenting on social media
Track comments made on your social media channels. You should be on the lookout for any complaints, instructions or other communications you need to review. The same deadlines apply to these comments as they do to any other communication. It is not necessary to respond to comments that are positive about your company. You don’t have to do anything unless you want to share, reply or like them. Then, you’ve “adopted”. You must disclose testimonials. You can easily do this by clicking on a link that is clearly marked. Links to third-party sites
Curated content can be a great addition to your social media calendar. You need to be cautious about what you post. Take a look at FINRA Regulatory Note 11-39. The Regulatory Notice 11-39 prohibits firms from linking sites with “false and misleading content.” The Regulatory Notice 17-18 clarifies further: By sharing or linking to a specific piece of content, a firm adopts that content. It is responsible for ensuring, when the content is read in context, it meets the same standards and guidelines as communications created on behalf or by the firm. Are you thinking about sharing a website link that leads to a useful resource? Do a thorough review of the website to ensure it only contains credible information. Influencers are important for your business
Referral programs and social media influencers can be used by investment firms. They must be very careful when screening influencers. Review the social media content of an influencer before working with them. Look for any content that is in violation of compliance or reputational risk. After you have established a relationship, it is important to ensure that the influencers are properly trained. Set up supervisory procedures. Keep records of all communications relating to your business. This includes both public comments and DMs. It is much more than most influencers get. They may be irritated by these requirements. If they won’t work with you in order to follow FINRA rules, then they aren’t a good match for your company. According to FINRA’s guidelines, the posts and comments of social media influencers need to be labelled as advertisements. The Regulatory Notice 17-18 states that: Firms must clearly label as advertising any communications in the form of posts or comments by influencers, and include any other required information for compliance with Rule 2210. Making unfounded claims
Social media can seem like an informal platform to interact with potential clients. Social media content must still adhere to the content standards set forth in FINRA Rule 2210 on Communications with the Public. Some of the FINRA Rule 2210 Social Media Expectations are: You cannot exaggerate or make false claims. What are the consequences if FINRA violates social media?
FINRA enforces its social media policies through a formal enforcement process.
Source: FINRA The disciplinary action may range from a Cautionary Action to being banned from the brokerage business. The latter is only applicable in serious cases. Fines and suspensions are also possible sanctions. The following are possible sanctions for violations of approval, review and recordkeeping.
Source: FINRA Sanctions Guidelines The same violation can result in fines ranging from $5,000 to $80,00 for firms.
Source: FINRA Sanctions Guidelines As we have already noted, these aren’t the only ways that you can violate FINRA rules on social media. Here’s an example of a real-world discipline. FINRA disciplined a general securities representative in December 2022. He was fined $5,000 and suspended for 10 days due to a series posts on his Facebook page. FINRA cited some of the posts’ text in its decision. Here is an example: “Good afternoon everyone, I am very pleased to announce our monthly performance for September 2019. [Hedge Fund A] came in 3rd for an options hedge funds with a return of 2.79 % per month. We are the best performing hedge fund for options strategies on the market. We have beaten the S&P since 2015 by over 100%. Who is looking out for your best interests? “WE DO!” The posts were found to be in violation of three FINRA Rules. Often options-related, but did not have the proper disclosures. Were not reviewed or submitted to FINRA Advertising Regulation Department. How to create a social media presence that is compliant with FINRA
All of this might sound confusing. If you follow the right procedures, you can keep your company compliant with FINRA’s rules for social media. 1. Understanding the Regulations
You’ve probably noticed that FINRA has a number of rules and regulations for social media. When planning your social media campaign, you should be focused on: Recordkeeping and filing requirementsApproval, supervision, and review requirementsCommunications rulesRules related to testimonials, influencers, and social adsRules related to adoption of/linking to third-party content This post has already covered the highlights. Regulatory Notice 17-18 provides a detailed understanding of FINRA’s social media regulations. 2. Train your team
It is important that your team understands the difference between personal and business use of social media. The Regulatory Notice 1139 states: The policies and procedures of a firm must include the training and education for its employees and associates regarding the difference between business and non-business communication and the necessary measures to ensure that all business communications made by the associated persons are retained, retrievable and monitored. Sanctions Guidelines identify “adequate education and training initiatives” as an important consideration in deciding how to respond to a violation. Protect your brand by ensuring you are regularly trained on FINRA compliance, social media and the latest developments in financial services. 3. You can restrict access to your social media accounts
If you allow unauthorized access to your social media accounts, your company is at risk of many FINRA violations. These could include a lack of supervision, false statements or breaches in customer data. Each social media account has a lot on the line. Team members should not log in to social media platforms directly. Use a social media tool such as Hootsuite instead to manage your account’s access and permissions. Each team member will have the right level of access based on their role. You can also set up a workflow for approval. It allows you to review all social media posts before they are posted. 4. Social media guidelines: Create them!
Social media guidelines is an important document to have for any brand. Financial services brands need them to be successful. Your social media guidelines for your brand should include the following: Disclosure and transparency requirements;Privacy rules;Cyber safety guidelines;Guidelines on harassment and inclusivity; andCopyright and trademark guidelines. Firms that are subject to FINRA rules need to go one step further. Add specific procedures to supervise, approve, and archive. Sanctions Guidelines state that a FINRA policy on social media is a key consideration. Bonus: Download a customizable, free social media policy template specifically designed for banks. Create guidelines quickly and easily for your financial institution. 5. Create a content library
Add your content to a library once it has been approved. It gives your team an ever-growing catalog of resources that they can use, without having to go through the lengthy approval process for new content. The Suitability Rules, for example, state that firms should: “Prohibit interactive electronic communication that recommends specific products, unless: A registered principal has approved the content or the recommendation conforms with a template previously approved.” Hootsuite Amplify is a great way to share newly approved content with your team. This is particularly useful for independent agents and brokers. 6. Verify content before publishing
Before posting, every social media post should be reviewed for compliance. Compliance experts should not waste time on repetitive compliance issues. Training can help reduce compliance issues even before the content is approved. Use an automated compliance tool such as ProofPoint to reduce the number of compliance revisions. Hootsuite ProofPoint’s integration blocks content automatically for violations of compliance standards. It highlights specific items for revision. The social team can make any necessary changes and then send the post back to the compliance team. Your compliance experts can then focus on more complex compliance issues. This reduces the number of posts and back-and-forth required.
Request demo 7. Keep impeccable records and archives
We hope you’ll never be subjected to a regulatory audit. If you have to go through a regulatory audit, you will need to keep records of your social media communications and activity. Hootsuite can be integrated with Brolly, a solution that archives posts, comments and other communications automatically. All communications are archived in a searchable archive, with all the context. Hootsuite records all approvals. You will have a complete record of all the approvals that FINRA requires. Hootsuite simplifies social marketing for financial services professionals. You can manage your entire network from a single dashboard. This allows you to drive revenue, provide excellent customer service, minimize risk and remain compliant. Learn how this tool can benefit your business. Get started Hootsuite is the #1 tool for social media in financial services. It helps you get more leads, keep customers engaged and remain compliant. Book a demo> FINRA & Social Media: 7 Tips for Staying Compliant. The post Social Media and FINRA: Stay on the Right Side of the Law with These 7 Tips appeared first on Affiliate Marketing Buzz. from https://www.affiliatemarketingbuzz.com/social-media-and-finra-stay-on-the-right-side-of-the-law-with-these-7-tips/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-and-finra-stay-on-the-right-side-of-the-law-with-these-7-tips from https://affiliatemarketingbuzz.weebly.com/blog/social-media-and-finra-stay-on-the-right-side-of-the-law-with-these-7-tips from https://margiebarkley.blogspot.com/2023/06/social-media-and-finra-stay-on-right.html Incorporating videos into your sales processes can enhance your communication with customers and prospects. How many of us have stared blankly at the screen when we are creating a video for sales? Truthfully, if you start a video before planning it out properly, the message will be disjointed and there may be missed opportunities. Storyboarding is the answer. This blog will examine the importance of storyboarding in creating sales videos. We will explore how storyboarding is a roadmap for sales video success. It helps you to deliver powerful and effective messages. What is Storyboarding?
Storyboarding is an effective visual planning method that involves organizing the main elements of a film before it is produced. The flow of the video is represented by a series of images or illustrations, along with brief dialogue or descriptions. Imagine it as a roadmap or blueprint that guides your entire video production process. Why Use Storyboarding for Storyboarding?
Storyboarding is a powerful tool for creating videos that sell. 1. Visualize Your Video
You can visualize your video using storyboarding before you produce it. Storyboarding helps you decide the structure, flow and visual elements of the final video. This visualisation process helps to ensure a coherent and clear message. 2. Enhance Storytelling
Storyboarding is a great way to create a compelling narrative in your sales video. You can create an engaging and coherent story by laying out the scenes, dialogue and visuals. This allows you to effectively communicate your message and grab the attention of your audience. 3. Time and effort can be saved
A well-designed storyboard can help streamline your video production. You can reduce errors, reshoots and wasted time by planning the scenes, transitions and key elements before filming. You can save time and energy by planning your scenes, transitions, and key elements in advance. Effective Storyboarding Tips
Consider the following tips to make the most of your storyboarding and achieve success with your sales videos: 1. Define your objective
Clarify the purpose of your video. Does it introduce a new product, explain an idea, or answer common customer concerns. Your storyboard will be more effective if you know what your goal is. 2. Break it down
Divide your video in distinct sections or scenes. Decide what you want to say in each scene, and then outline the visuals or dialogue that will bring it to life. 3. Consider Visual Elements
Consider the visuals to accompany your sales message. Decide if your video will benefit from props, graphics or certain camera angles. Use rough illustrations or reference images to visualize visual components. 4. Keep it simple
Storyboards should be simple and clear. To effectively communicate your ideas, use concise descriptions, clear images, and short dialogue or captions. The storyboard is not a script, but a visual guide. 5. Seek feedback
Share your storyboards with stakeholders or colleagues to get their feedback and suggestions. Including different perspectives will help you refine your concept for your sales video and ensure that it resonates well with your audience. Hippo Video’s Video flow is the new storyboard
With the introduction of video flows, Hippo Video has simplified and optimized this process for you. Sales reps can simplify and optimize video creation with pre-built templates. These are structured and cohesive videos that you can piece together easily. Each template has three sections: the introduction, middle section, and end card. The sales reps can record new videos, or upload previously recorded videos to each section. This ensures a seamless video experience.
Video flows can reduce video production time by a significant amount. Sales reps can quickly and easily create engaging videos by using pre-defined templates. They can then focus on creating compelling messages and engaging their audience. Video flows also allow sales reps the ability to adhere to brand guidelines established by their company. By creating a template, sales reps can maintain consistency and a cohesive brand image. The conclusion of the article is:
Storyboarding is a useful tool for sales reps who want to create powerful sales videos. You can improve storytelling, save valuable time, and communicate more effectively to your audience by visualizing in advance the flow and visual elements of your videos. Storyboarding is a powerful tool for visual storytelling that can be used to boost sales. Hippo Video will also help you to create sales videos that are more effective. Try it out and experience the magic yourself if you haven’t yet. With our newly-introduced pricing plans, you can also try it all out for free without any commitments. The post Storyboarding: Your road map to sales video success appeared first on Affiliate Marketing Buzz. from https://www.affiliatemarketingbuzz.com/storyboarding-your-road-map-to-sales-video-success/?utm_source=rss&utm_medium=rss&utm_campaign=storyboarding-your-road-map-to-sales-video-success from https://affiliatemarketingbuzz.weebly.com/blog/storyboarding-your-road-map-to-sales-video-success from https://margiebarkley.blogspot.com/2023/06/storyboarding-your-road-map-to-sales.html Where are the examples of healthcare social media policies? There are many examples of social media policies for the retail, marketing, and finance industries. However, healthcare organizations have a much harder time finding information. Healthcare organizations must take extra care when managing their social media presence. A comprehensive healthcare social media strategy is essential, especially with the sensitive data of patients and the ever-growing regulatory and compliance requirements. This guide includes examples and templates that will help you to create your own healthcare social media policy. Join our free webinar Social Media in Healthcare: Stories from the Front Lines. The Most Trusted Social Media Tool for Healthcare Create and publish posts. Talk to patients and prospects. Measure ROI. Save time and grow faster. Book a demo> Why create a social media policy for healthcare employees?Healthcare organizations using social media face unique challenges, particularly when protecting patient privacy and adhering to regulatory requirements. Federal laws like the Health Insurance Portability and Accountability Act (HIPAA) offer some direction, but compliance alone often isn’t enough to keep healthcare organizations safe online. Here are some key reasons healthcare organizations should create a social media policy. Defining expectationsClear expectations around social media activity will help protect your organization and staff. A healthcare social media policy helps to define acceptable behavior that reflects positively on supervisors, colleagues, patients, and the organization as a whole. Brand representationBrand safety is especially important in healthcare, as a misplaced post or poorly handled comment can cause significant reputation damage. A social media policy can help ensure that posts associated with your organization represent the values of the organization and its mission. It can also create guidelines around personal posts by staff who may be seen as brand ambassadors, even when they aren’t at work. Smile! April is #OralHealthMonth. Good oral hygiene can help prevent tooth decay and keep your entire body healthy. Not sure where to begin? Here are our top oral health health tips: https://t.co/BlSftVAj0j pic.twitter.com/PzhyGFr5Gc — Vancouver Coastal Health (@VCHhealthcare) April 6, 2023 Information vetting
Accurate or misleading information about health can have many harmful effects for healthcare organizations. These include a loss of public trust and direct harm to patients’ health. A healthcare social media strategy can define guidelines to verify the accuracy of information posted on social media. Double-checking, fact-checking, and verifying claims of health with clinical experts can be part of this. Dr. Moore has released the 2022 Annual report of Ontario’s CMOH. The report calls on Ontario to learn from past pandemics and outbreaks such as H1N1 or SARS in order to be prepared for future pandemics and outbreaks. Read it here: https://t.co/Ac1k2fVtCK pic.twitter.com/Y4mqSsVgDs Ontario Ministry of Health @ONThealth March 7, 2023 Standards for licensing
A social media policy can help healthcare workers ensure that the content they release complies with all licensing standards established by their governing body. It is important to ensure that the content posted meets all applicable laws and regulations, including those pertaining to advertising, endorsements, or HIPAA. Patient privacy
Well-defined policies on social media can help protect patient privacy. You can use your policy to ensure that no personally identifiable information, such as patient names or photographs, is shared or posted. Crisis Management
Healthcare organizations can use a social media policy in the event of a negative comment or crisis to respond appropriately and timely. The policy should include protocols for handling customer complaints, dealing with potential PR issues and offering support to patients, other stakeholders and others. The following is a list of the most effective ways to reduce your risk.
A healthcare social media policy can help organizations to enforce their expectations, and protect them from legal liability. A healthcare social media policy should include disciplinary actions for violations of the policy, such as warnings and termination of employment. See this post on Instagram Petlhi shared this post. pomaOK kipoTEma (@alokpatelmd) Healthcare social media policy examples
Are you looking for examples of healthcare social media policies to help shape your own? Here are some examples from well-known health care organizations. 1. John Hopkins Medicine
Johns Hopkins Medicine has social media channels in all six of its hospitals. In its healthcare policy on social media, the organization emphasizes the importance of social media being a “front door” into the organization while also being able to connect with patients and the community. Johns Hopkins Medical’s social media policy is built on a number of core principles. Respect for people and organizations that they serveTransparency in informationPatient privacyKindness when communicating with othersAccountability for your actions All notes on policy are based upon Johns Hopkins core values: Diversity & Inclusion and Respect & Collegiality.
Source: Johns Hopkins Medicine Johns Hopkins has also compiled its top-level notes in a simple and effective animated video, which can be easily shared with staff members and healthcare leaders. This is an excellent example of how interactive social media policies that are designed with the employee in mind can inspire employees to participate while helping companies remain compliant. Visit the Johns Hopkins Healthcare social media policy to learn more. You can also find a FAQ and key points page. 2. Vancouver Coastal Health
Each healthcare organization, no matter how big or small it is, should have a policy on social media. Vancouver Coastal Health, an organization that provides services to more than a million people in British Columbia and beyond is not the exception. VCH’s Privacy, Confidentiality, & Social Media Policy outlines the guidelines for staff, volunteers, doctors, and other external partners to use social media. The policy includes topics such as: Respectful communication.Use of official VCH accounts.Proper use of photos and videos.Confidentiality, privacy, & security considerations.Appropriate comments and posts.Unacceptable or illegal activities. VCH developed an interactive digital training module to help staff understand common situations and provide guidance on how they should be handled. This module contains multiple-choice questions such as the one below.
Source: Vancouver Coastal Health The site provides detailed explanations of each answer to help put policy violations in a wider context.
Source: Vancouver Coastal Health VCH: “To deliver high-quality care in fast-paced environments, various modes of communication, access-to-information, and digital tools are important. You may come across confidential information about patients, staff, or business, regardless of your role. It is your responsibility to use and share this information securely. Ask yourself, “Do I need to know?” See this post on Instagram Vancouver Coastal Health shared a post on Twitter (@vchhealthcare). 3. The University of Texas Medical Branch
You don’t need to be a pioneer to develop a social media policy that is effective for healthcare workers. The University of Texas Medical Branch’s (UTMB) social media policy for healthcare is a simple online PDF document that outlines the following: Best practices for communication and posting. How to protect your personal and professional reputation online. Who to contact if there are questions about appropriate usage.
Source: University of Texas Medical Branch This document won’t win any design prizes. It does provide clear and practical advice about how healthcare providers should use social media responsibly. UTMB can protect itself from potential legal and reputational risks by establishing clear guidelines on the use of social media for employees. See this post on Instagram A post shared by UTMB Health. 4. Mount Sinai Health System
Mount Sinai Health System Mount Sinai Health System’s social media guidelines are a simple, branded beauty that lies somewhere between Johns Hopkins University and UTMB. This digital PDF is visually appealing, but also contains a wealth of information. How to use Facebook and Twitter. Detailed notes on the acceptable and unacceptable uses of professional and private social channels. Contact information for the Social Media Department. This document provides a template that can be used to define a social media marketing strategy. The document includes a table that outlines goals, KPIs and references to competitors. This healthcare social media policies is an excellent example of how companies can set corporate rules while also encouraging positive use of social media. See this post on Instagram Mount Sinai Health System shared a post (@mountsinainyc). 5. World Health Organization
Healthcare social media policies will become increasingly complex for organizations that operate globally. World Health Organization (WHO), which has an audience of six million, operates eleven social media channels. The WHO Strategic Communications Framework for Social Media is a comprehensive social media policy for global healthcare organizations.
Source: World Health Organization This document contains specific guidelines for: Naming conventions for corporate accounts.Design specifications for animations and quotes.A style guide for crafting Tweets.What to do if WHO accounts are compromised.In-depth training on responding to outside media.Crisis communication policies.Multilingual communication guidelines.Policies on disseminating credible information.#DidYouKnow? Unsafe listening can cause hearing loss in 1 out of 2 teenagers. Practice safe listening. #HealthForAll #WHO75 pic.twitter.com/vsXZle7nPp Practice safe listening.#HealthForAll #WHO75 pic.twitter.com/vsXZle7nPp — WHO Ghana (@WHOGhana) April 12, 2023 What should be included in a social media policy for healthcare?
You should include the following in your healthcare social media policy. Employee access: Define who is allowed to access the company’s social media accounts and who can post on behalf of the organization.Licensing and regulations: Outline any licensing and regulations that apply to healthcare employees when working with social media, such as HIPAA compliance.Information verification: Stress that employees must appropriately vet any information they share on social media and use appropriate disclaimers to protect the organization’s interests.Posting standards: Healthcare organizations should include guidance on appropriate content, comments and language for posts. This can include content on official channels as well as recommendations for us of personal accounts.Platform-specific rules: Organizations should provide specific guidelines for the types of platforms they will use and the purpose or goals of each. For example, Twitter may be used to broadcast announcements, while Facebook encourages more interactive engagement with community members.Confidentiality: Healthcare organizations should also include guidelines in their policies related to protecting confidential information, as well as protecting patient privacy.Patient communication: In addition to protecting patient privacy, healthcare social media policies should provide guidance around employee interaction with patients. It is important to encourage patients to use official and secure channels to communicate with them instead of using social media sites. This is only a start. You know your organization’s needs the best. Customize, add to, or subtract from this list, as needed. Download a free healthcare social media policy template
The templates for healthcare social media policies can be used to quickly and easily create a policy that is comprehensive and compliant. This template can be used to create a social media policy in healthcare for your organization. Bonus: Download a customizable, free social media policy template specifically designed for healthcare institutions. Create guidelines quickly and easily for your team. How to implement social media policies for healthcare workers
Implementing your policy is the next step. Here are five tips to ensure successful policy implementation. Monitor compliance: Monitor employee activity on social networks to ensure that the policy is followed. Take action if necessary: If you find someone not following the policies, then take the appropriate disciplinary actions. Be aware that new social media channels are constantly being created. Stay informed and make sure you adjust your policy if necessary. Hootsuite simplifies social marketing in the healthcare sector. You can manage your entire network from a single dashboard. This allows you to connect with new patients and mitigate risks, while staying compliant. Hootsuite is available for free. Get started Hootsuite is the leading social media tool in healthcare. It helps you to grow your patient base, build your reputation and remain compliant. Book a demo> Healthcare Social Media Policy Examples + Free Template. Did you miss our previous article… The post Healthcare Social Media Policy: Examples and Free Template appeared first on Affiliate Marketing Buzz. from https://www.affiliatemarketingbuzz.com/healthcare-social-media-policy-examples-and-free-template/?utm_source=rss&utm_medium=rss&utm_campaign=healthcare-social-media-policy-examples-and-free-template from https://affiliatemarketingbuzz.weebly.com/blog/healthcare-social-media-policy-examples-and-free-template from https://margiebarkley.blogspot.com/2023/06/healthcare-social-media-policy-examples.html Choosing a name for your YouTube channel is a lot like picking a band name. It can be difficult to land on a decision, and when you’re just starting out you might not think it matters too much. But the last thing you want is to get famous and be stuck with the name you picked. Just ask Hoobastank. Fortunately, as of last year, it’s now possible to change your YouTube channel name and profile picture. The company rolled out a new feature that will allow you to update your account’s aesthetics without needing to change the name and photo on your associated Google account. Read on to learn how to change your YouTube channel name. While you’re here, we’ve also compiled some creative channel name ideas to get you started on your YouTube marketing plan. Bonus: Download a free pack of 3 fully customizable YouTube video description templates. Easily craft engaging descriptions, and start growing your YouTube channel today. YouTube channel name generatorIf you’re ready to change your YouTube channel name NOW, start generating usernames in seconds and find something that’s totally unique using this AI-powered username generator. Just type in keywords related to your business or personal interests like ‘adventure’ and ‘food’ and watch as hundreds of creative usernames appear on your screen. [x-cloak] { .visually-hidden { #usrgen { #usrgen header { #usrgen p { #usrgen input, #usrgen section { #usrgen-loader span { @keyframes rotation { 100% { #usrgen section#usrgen-response { #usrgen-reset { #usrgen-error { Tell us about yourself and let AI come up with username suggestions for you. TypeAre you a business or content creator?BusinessContent CreatorCategorySelect a categoryEducationNon-profitBankingRetailInterior designArchitectureWellnessTechHealthCoachingHotelInsuranceClothingPreschoolJewelryHair salonNail salonGroceryFurnitureHome goodsCeramicsPet GroomingClinicBookstoreLightingFabric storeBeautyFitnessFoodieLifestyleGamingASMRDaily vlogFamily vlogTravel vlogComedyPetArtistMusicianReviewsFinanceCoachKeywordsGenerate UsernamesSomething went wrong, please try again. Reset Please note: This tool may display inaccurate or offensive material that doesn’t represent Hootsuite’s views. You’re solely responsible for use of any content generated using this tool, including its compliance with applicable laws and third party rights. Should you change your channel name?Of course, before you make any big decisions with your YouTube channel, you need to weigh the pros and cons. Just because you can change your channel’s name, does it mean you should? Ultimately, the answer is probably yes. Maybe the topic of your YouTube channel has shifted over the years and it no longer feels appropriate to use the “Epic YouToobz!” name you chose in high school. Maybe you no longer speak to the hyper-specific niche you once did and want to upload under your own name. Or maybe you’re just bored of your channel and looking for a refresh. Those are all valid reasons, and in the grand scheme of things, changing your channel name won’t have too much of an effect on your channel’s performance. In fact, it can be a great marketing move if you lean into the shift. Take, for example, YouTuber Matti Haapoja, who rebranded from the name Travel Feels in 2018. He announced the shift with an attention-grabbing vlog that reached plenty of YouTubers: In fact, if you’re planning on changing your YouTube channel’s name, you should time it with a video announcement post and some updated visuals on your social media channels. It’s a great way to drive engagement as you make the big switch. The change won’t affect your standing with the YouTube algorithm. The main thing you should note, though, is that verified YouTubers do lose their checkmark status when they rebrand. In fact, you’ll have to apply for verification all over again under your new name. That’s the only major con to consider when considering a shift. How to change your YouTube channel nameYouTube has made it incredibly straightforward to make the switch. Within a few clicks or taps, your channel can be completely rebranded and you’ll be able to get back to posting your content. We’ve got all the steps you need, depending on whether you’re using a mobile device or a desktop computer. How to change YouTube channel name on mobile1. Open the YouTube app, then tap your profile picture. 2. Tap Your channel then Edit channel. 3. Enter your new channel name and tap OK. 4. If you want to change your profile photo, tap your picture, select an existing photo or take a new one, then tap Save. How to change YouTube channel name on desktop:1. Sign into YouTube Studio. 2. From the left menu, choose Customisation then Basic Info. Click Edit, then enter your new channel name. Click Publish. 3. To change your profile picture, choose Customisation then Branding. Click Upload and choose an image. Adjust the size of your picture, then click Done. Click Publish. It’s really that simple to change your page name. That said, this won’t automatically update your YouTube URL. It’s definitely a good idea to shorten your URL if you can. To make that change, you need to have 100 or more subscribers, and your channel needs to be at least 30 days old. It also needs a profile picture and banner image. Assuming you meet those requirements, you’ll then be able to choose a custom URL based on YouTube’s recommendations. How to change YouTube channel URL on desktop:1. Sign into YouTube Studio. 2. From the left menu, choose Customisation then Basic Info. 3. Under Channel URL, click the link to Set a Custom URL for your channel. 44 Creative YouTube Channel NamesLooking for a good YouTube channel name? Why not try one of these: 366Days 4-Minute Mastery Homing Moments Kitchen Missions Detailed Tales Christmas Collection Upstartr DIYaries Quilty Critters Sewing Hems Thrifty 101 MrJumpscare MsBlizzard GenreInsider Cinema Topography EpisodeCrunch TapeSelect FeedRoll Countent Planetation Becoming Better Crafty Sunshine DIY Dares Tool Crunch Future Starter Doodle By Design Leap Year Travel Attending Adventures BuzzCrunch Up and Away Chips or Crisps Candles and Convos Cocktails in a Crunch Hemming Way Coffeed Impacter Hygge Highlights Mrs. Minimalism The Wallpaper Wife Mad Mysteries StoryCrunch Harrowing History Reno 24/7 Enlighten DIY Tips for creating the best YouTube channel nameIf you’d rather not just copy and paste, you can strategize to come up with the perfect YouTube name of your own. There are essentially four different kinds of YouTube channel names: your personal name,the name of your brandthe name of your categorydescription of your channel’s content There aren’t too many rules to the channel name. As long as you’re not violating YouTube’s community guidelines, you can include spaces in the name or not. You can also make it as long as 50 characters, and seemingly as short as a single letter. Otherwise, the selection of your YouTube name is limited to your own imagination. Here are some steps to help you make the right choice: 1. Define your channelAs with any online pursuit, you need to develop a deep understanding of your niche — even if your niche is not having one. Are you planning on posting cooking videos? Will it purely be for unboxing? Or do you plan to post aimless 20-minute vlog rants. If you’re an expert on a subject, you should consider incorporating it into your channel name (like The Punk Rock MBA or Honest Movie Trailers). If your channel has a broad scope, consider something more neutral, but no less memorable (the name PewDiePie comes to mind). 2. Determine your target audienceHand in hand with number one, you need to figure out who you’re trying to reach. There’s a big difference between naming something for a large, broad audience or trying to reach a super-distinct corner of the web. That’s the difference between calling something The Learning Academy or Learnii or 4C4D3MY. Know your audience and understand the way they already communicate online. 3. Research your companions and competitorsHere’s the thing: as long as they don’t have the same URL, YouTube doesn’t mind if multiple users have the same account names. That’s how your friend James has a YouTube channel that’s just called James. But again — just because you can, doesn’t mean you should. You want the perfect name, but you also want to avoid brand confusion. After all, you don’t want to be the umpteenth account called Da Gamer Guy. 4. Try to be originalHere’s where the other advice could get cancelled out — if you can come up with a catchy, unique username that no one’s ever thought of before, it might be the best choice. Even if it doesn’t necessarily play into the niche of your organisation. After all, no one used the word Google before the brand was invented. 5. Gather your socialsThe best part of coming up with an incredibly unique name is that you can also nab the social media handles. Having the same identity across all platforms is a surefire way to build a solid foundation for your brand. It’s not a dealbreaker, per se, but if you can find a name that hasn’t been taken on Twitter, Instagram, Facebook and TikTok, then it’s a great choice for YouTube too. 6. Consider capitalizationYou may not have considered the fact that YouTube names are case sensitive, but they certainly are. And that will play a huge role in the accessibility and memorable nature of your channel. If you don’t want any spaces in your channel name, there’s a big difference between calling your channel, say, FarToHome and Fartohome. Consider the capitalization key, and use it wisely. 7. Sound it outVideo is, of course, a more complicated medium than just writing online, and you’re likely going to be speaking your channel name out loud. So you should definitely choose something that sounds as good as it looks. And don’t forget — most people hate the word “moist.” 8. Put it on paperAs much as your YouTube name matters, it also doesn’t need to entirely define your entire purpose in less than 50 characters. You’ll probably know it when you find it, but the process could take some trial and error. One method that may work is closing your laptop, putting down your tablet and busting out the pen and paper. Write a list of words associated with your content, then write another list of verbs that characterise your channel’s goal. Then, try different combinations of the words from both columns. You can even cut them out and move them around — make a whole craft out of it. 9. Keep it simpleThat’s just evergreen advice. It shouldn’t take forever to explain your YouTube channel name. In fact, it should be easy to spell and even easier to remember. So with all of that advice in mind, you still want to find a handle that can be shared via word of mouth without being mistaken. Consider, for example, avoiding words like “Favorite,” which are spelled differently in different English speaking countries. That way you’ll have the most effective marketing. Let Hootsuite make growing your YouTube channel easier. Get scheduling, promotion and marketing tools all in one place for your entire team. Sign up free today. Get Started Grow your YouTube channel faster with Hootsuite. Easily moderate comments, schedule video, and publish to Facebook, Instagram, and Twitter. Free 30-Day Trial>
Did you miss our previous article… The post How to Change your YouTube Channel name (Username Maker) appeared first on Affiliate Marketing Buzz. from https://www.affiliatemarketingbuzz.com/how-to-change-your-youtube-channel-name-username-maker/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-change-your-youtube-channel-name-username-maker from https://affiliatemarketingbuzz.weebly.com/blog/how-to-change-your-youtube-channel-name-username-maker from https://margiebarkley.blogspot.com/2023/06/how-to-change-your-youtube-channel-name.html Imagine a world in which college sports fans could showcase their team’s traditions and history through apparel that was uniquely designed. Homefield Apparel in Indianapolis, IN brought this dream to life through effective social media marketing and reporting. The company was driven by a passion to capture the essence of every college. They disrupted the industry by offering officially-licensed merchandise that resonated deeply with fans. Whitney Medworth was able, by focusing initially on underrepresented colleges and then gradually expanding the horizons of Homefield Apparel’s content, to create a loyal fan base of college students who craved their unique designs. Social Media as a Marketing Strategy
Social media is a great way to generate revenue and increase brand awareness in the digital age. Homefield Apparel chose Twitter as the ultimate platform for reaching its target market. Homefield Apparel concentrated its social media efforts on Twitter to immerse itself in the vibrant college football community.
Whitney and the brand grew exponentially as a result of a strong bond. Participating in engaging conversationsCollaborating with influencersCrafting genuine interactions with fans Influential figures in college football were attracted by the authenticity and human element of the social media marketing strategy of the brand, which led to the brand’s newfound success. Challenge of Social Media Reporting
Homefield Apparel faced new challenges as their success grew. Whitney wanted to maximize the impact of every launch, by optimizing social media for certain days of the week. She had tracked her organic social media conversions manually using spreadsheets. But eventually, this was too time-consuming and tedious for her to maintain. She had to focus on accommodating new customers rather than analysing social media metrics, due to the constant flow of orders. Whitney said, “I knew 2023 would be a big one for us in a new way.” “I knew my workload would increase quite a lot… I didn’t want to spend half of my day doing Excel spreadsheets.” It was then that she realized, in order to build on the success Homefield Apparel has had to date, she needed to find a better solution to navigate the complicated landscape of social media analysis and to engage their fan base. Implementing Agorapulse to Streamline Analytics
Agorapulse, the award-winning tool for managing social media, helped Homefield Apparel ditch Excel spreadsheets forever. Agorapulse‘s social media reporting tools included Social Media ROI, detailed metrics, engagement metrics and valuable audience insights. The Homefield Apparel strategy has changed dramatically because of the abundance of data. No more guessing or spending hours sorting numbers. Whitney is able prove the ROI for organic social media campaigns and make informed decisions backed up by Agorapulse’s data.
Whitney says, “Now I can do more creative work and plan for what comes next instead of feeling like, “Oh, man, I still haven’t finished my reporting this week.” It is much easier to have the data and get it quickly and easily than trying to do it myself. Brand Loyalty Through Social Media Reporting
Homefield Apparel experienced unprecedented growth within a short time frame with the help of Agorapulse’s social media strategy. Their unwavering online presence and unique designs attracted major universities and passionate fans bases. Brand loyalty skyrocketed, and revenue streams began to flow. Agorapulse was instrumental in helping Homefield Apparel understand their audience by providing social media and analytics reporting. Homefield Apparel, in turn, was able maximize their social media campaign and cultivate engagement far beyond the initial excitement of launch.
Homefield Apparel’s journey is a testament to the incredible power of social media for driving ecommerce success. Whitney, through her unwavering commitment to Twitter and Agorapulse’s effective social media management, cracked the code for measuring social media ROI. She generated substantial revenue and fostered a sense of community among college students in America. This case study highlights the importance of a data driven social media strategy. It also highlights the role that the right social media tool, with its analytics and reporting capabilities, plays in achieving long-term success on the dynamic digital market. Do you want to know how Agorapulse will make a difference in your ecommerce business? Contact our team to arrange a demo. The post Social Media ROI for Ecommerce Brands appeared first on Affiliate Marketing Buzz. from https://www.affiliatemarketingbuzz.com/social-media-roi-for-ecommerce-brands/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-roi-for-ecommerce-brands from https://affiliatemarketingbuzz.weebly.com/blog/social-media-roi-for-ecommerce-brands from https://margiebarkley.blogspot.com/2023/06/social-media-roi-for-ecommerce-brands.html Any social media manager will tell you that managing your workload is a difficult task, particularly if you have to juggle multiple social accounts or clients. There are many social media tools that will help you automate your publishing and scheduling process. We will look at two options in this article: Agorapulse or Socialbee. This article will provide a comprehensive comparison of the most popular social media management software, comparing their features, customer service, and usability. By the end of this post, you should have a clearer idea about which tool will best suit your social media needs. Let’s start, shall we. Gorapulse At A Glance Who is it for?
Businesses and agencies Unique Social Media Management Features:
Canva-integrated post builder with analytics reportBuilder of social media reportsAll-in one inbox for social mediaVisual content scheduleCompetitive comparisonSocial Listening Agorapulse, a powerful tool for managing social media, is designed for agencies and businesses who want a system that allows them to easily create, publish and analyze social media strategies. Agorapulse allows you to manage your social media accounts all in one place. This includes Facebook, Twitter Instagram, LinkedIn and YouTube. Socialbee at a Glance
Who is it for?
Online magazines and news outlets Unique Social Media Management Features:
Content import from Pocket, Pinterest and Concierge services are available for an additional fee Socialbee, another social media tool, focuses on automation and growth through the connection of your social media accounts. Both of these tools are designed to help manage social media accounts. However, they have some important differences. Take a look at the features of each platform. Social Media Management Features Comparison
Calendar of Publishing and Content
Agorapulse Content Publishing
Agorapulse’s visual content calendar makes it easy to add new content. You can schedule and edit your posts from the content calendar. It also integrates Canva so that you don’t have to leave the page. You can schedule or publish as many posts as you like with Agorapulse, provided you have an active subscription. You can plan your social media posts ahead of time with Agorapulse. You can create content queues to be posted during optimal engagement and reach times. Socialbee Publishing
Socialbee has a calendar of content, but users often find it less attractive and clunky. Calendars and content management can be limited in many different ways. In Socialbee, you can only upload bulk media to a post. However, Agorapulse allows you to store and organize all your media in a library. SocialBee’s more complicated steps to organize your content and calendar can make it confusing. This can lead to you working more. You cannot, for example, drag and drop the posts on the calendar. To update the date of publication, you must click on each individual post. This is a very annoying solution. Socialbee’s unique publishing feature is its ability to import directly from RSS feeds and Pocket.
This feature is useful for organizations that rely on a constant stream of curated media, such as news outlets or online media outlets. This feature is not likely to be used by many business owners. Centralized Social Media Inbox
Gorapulse Agorapulse’s social media inbox lets you manage all of your social media messages from one location. This is a great way to save time and energy, especially for companies that receive many social media messages. This central inbox allows you to reply to comments and messages faster, without having to jump from tab to tab. It creates a more efficient workflow. You can also label, assign and bookmark items so that all members of your team can manage their inbox activities.
Agorapulse also helps you manage comments in your social media inbox if you are running social media ads. You can also easily double your productivity with inbox filters and saved replies. Socialbee Engage
Agorapulse’s centralized inbox stands out as a key social media management tool, and Socialbee can’t compete. Socialbee has a central inbox, but it’s still in beta testing and only has limited features.
Socialbee’s inbox, for example, is limited to mentions and comments and does not offer any management or filtering options. Also, they do not offer a social listening tool or the ability to manage Facebook ads comments. Agorapulse wins this category due to its advanced features, such as saved replies, filters, and the ability label and assign team messages. Schedule Capabilities
Agorapulse as well as Socialbee both offer the ability to schedule social media posts in advance. This feature is essential for individuals and businesses who want to keep a consistent social media presence without manually posting every day. Gorapulse Post Schedule The scheduling feature of Agorapulse is user-friendly and reliable. It is possible to create and upload your content in bulk. This saves you time and effort. It also has a queue function that schedules posts based on engagement patterns of your audience. You can then be assured that your followers will see your content at the time when they are most active. You can also create a queue of social posts that is customized based on your schedule. You can recycle your evergreen, older content and republish it continuously, keeping your audience informed.
Agorapulse’s scheduling tool also allows you to preview your posts prior to their publication. You can make any edits necessary and ensure your content looks good on all platforms, devices, and devices. Agorapulse’s scheduling tool is a great option for individuals and businesses who are looking to streamline their social media management. Socialbee Post Scheduling
Socialbee has a scheduling feature that is similar to Agorapulse, but it’s not as sophisticated. The content library and posting schedule can be customized. Socialbee’s content scheduling tool allows you to categorize your content. You can target different segments of your audience by creating content relevant to their interests. One thing to keep in mind is that you cannot publish Instagram stories through Socialbee directly. You can only do it via a notification. This is not ideal if you are a frequent Instagram user. Social Media Reporting and Analytics
Reporting and analytics are two of the most crucial features in a social media platform. This feature is available in both Agorapulse as well as Socialbee, but what are the differences between them? Gorapulse Analytics and Reporting Agorapulse allows you to track the performance of your social media campaigns across multiple platforms including Facebook, Twitter and Instagram. You can also track TikTok, Youtube, LinkedIn, TikTok, and LinkedIn. You can measure your social media campaign’s success with detailed engagement metrics, such as tracking comments, likes, shares, and mentions. (And yes, even your Instagram Reels or Stories can be tracked!) The analytics tool offers detailed metrics, such as listening, impressions (including page growth), reach, demographics. hashtags and interactions.
Agorapulse allows you to monitor the social media accounts of your competitors and compare their performance to your brand. You can use this to identify where your social media strategy needs improvement, or if there are any gaps in your content. You can also connect Agorapulse with your Google Analytics account to track customer journeys in greater detail.
You can create reports showing the true impact of your social campaigns by combining data from Agorapulse with Google Analytics (UA/GA4). The data is organized and presented in an easy to understand way. You don’t have to be a Google Analytics specialist to understand what is happening with your social media channels. Plus, you can easily prove to clients and stakeholders the ROI of social media marketing.
Agorapulse is a powerful tool that provides accurate analytics and reporting. Socialbee Reporting and Analytics
Socialbee’s social media reporting and analytics features aren’t as complete as those in Agorapulse. Socialbee, for example, does not allow you to track metrics like hashtags, Instagram stories or interactions. This can be problematic for Instagram heavy users. Socialbee has a reporting tool, but the reports cannot be customized like they can in Agorapulse. Socialbee’s reports are limited to one social media platform per report. You can’t download all of your social media profiles in the same report. It’s just more work and the process can be time-consuming and tedious. Socialbee does not integrate Google Analytics, which means you will be constantly switching tabs or stuck in Excel spreadsheets trying to prove your ROI for social media marketing. (I have done this, and it is not fun. Agorapulse offers more detailed metrics and can generate custom reports which are easily shared with clients or stakeholders. This makes you look like the social media rockstar. Agorapulse wins in this category. Customer Support
Gorapulse Support Agorapulse is the leader in customer service. Agorapulse’s customer service team is friendly and helpful, with some of fastest response times available in the industry. Agorapulse’s support team has received many positive reviews on Capterra and Google+.
Agorapulse was recognized multiple times by G2 for its excellent support. It also ranked first in the G2 Grid Spring Report, with 22 awards. It’s not a big deal.
Socialbee Support
Socialbee’s team also provides good customer service, with a fairly quick response to chat and emails. Socialbee’s website has a variety of training materials to help you get started with the platform. Agorapulse is the winner in this category because G2 has acknowledged them for their responsive support team more than once, unlike Socialbee. Agorapulse wins this category because of its responsive customer support team. Final Verdict: What is the best social media management platform?
We’re biased but after examining both tools in depth, we believe that Agorapulse is the best platform to manage social media for most users (although we are biased). The right platform will ultimately depend on the goals and needs of your business. We are just saying that, if your goals include social media marketing, content publishing, in-depth analytics, and reporting, you now know who to contact for a demonstration. The post Socialbee vs Agorapulse Comparison: Social Media Management Tools appeared first on Affiliate Marketing Buzz. from https://www.affiliatemarketingbuzz.com/socialbee-vs-agorapulse-comparison-social-media-management-tools/?utm_source=rss&utm_medium=rss&utm_campaign=socialbee-vs-agorapulse-comparison-social-media-management-tools from https://affiliatemarketingbuzz.weebly.com/blog/socialbee-vs-agorapulse-comparison-social-media-management-tools from https://margiebarkley.blogspot.com/2023/06/socialbee-vs-agorapulse-comparison.html Amanda Robinson was one of the speakers at Agorapulse’s Agency Summit, an online event. She is a digital marketing expert. Amanda Robinson discusses in her webinar Unleash the Power of Meta Direct to Messenger Ads how she uses Messenger advertisements to increase engagement and better connect with leads. We will be sharing the main insights Amanda shared in the webinar on this blog, including: Messenger ads have many advantages over Facebook lead ads. Before we get started, let’s review some basics. What is engagement and why does it matter?
Engagement is what drives metrics like reach and impressions. Impressions measure how often your content is viewed. Reach refers to the total number of people your content could potentially reach. These metrics are heavily dependent on engagement factors such as comments, likes and shares. Imagine engagement as follows: Imagine attending a party where the appetizers are not very good. Only a few people will take a bite, and then the plate is sent back to the kitchen untouched. If the appetizers were delicious and enticing, they would be devoured by everyone, creating a cycle of enjoyment and replenishment. This principle also applies to engagement with content. Amanda says that when your content engages with people, such as through likes, shares, comments and clicks, the algorithm will promote it more, increasing its reach and impressions. The Power of Messenger Engagements
Engagement is vital for the success of your brand and plays an important role in creating a strong presence online. It’s important to remember that the algorithm does not measure all engagement factors the same. Facebook Messenger has an advantage in this area over other forms of engagement, such as comments, reactions, and sharing. If someone initiates a conversation directly with your brand via Messenger, this indicates a greater level of engagement and intention. A Facebook Messenger conversation, unlike a simple like on a Facebook post, establishes a line of direct communication and provides opportunities for ongoing engagement. Messenger customers who have meaningful interactions with you are more likely over time to stay engaged. Prioritizing relationships and quality touchpoints is increasingly important as the marketing landscape shifts to a customer-centric approach. Messenger ads offer a unique opportunity to increase client engagement in the age of customer-focused advertising. Unlocking the potential of Messenger Ads
Set up a conversational flow to maximize the potential of Messenger ads. You can then segment and qualify your leads based on the responses they give. This method eliminates the need to use complex and costly lead generation processes like custom chatbots. When you create a chatbot for your business, there are over 300,000,000 ways that it could go wrong. It can be frustrating to spend so much time testing, troubleshooting, and then thinking that you have it right. Amanda says that it’s always like a missing piece in a puzzle. Messenger ads make it easier for users to get the most out of their conversations with customers. How to create your Facebook Messenger Ad
1. Open Facebook Ads manager and select an objective for your campaign. You can usually find the option to create Messenger ads at the level of the ad sets. Choose “Generate leads through Messenger chats.” 2. You can create a template for a new message at the ad-level. You can click on it to create your message flow. 3. Set up a greeting message. This message is a qualification message that encourages users to contact your business via Messenger. If they do not respond, then the communication channel will not open and they will be disqualified as leads.
4. You can create questions after the welcome message using different question types. You can select from pre-set options or create your own questions. Questions can be used to collect phone numbers, emails, addresses, titles of jobs, etc. You can tailor the options to user responses in order to segment and qualify prospects.
5. Create a message of completion to let the user know what’s next. You can let them know that the conversation is over and give guidance on what to do next. Take advantage of the two-way communication that Messenger ads offer. This will allow you to generate high-quality leads and engage in real-time conversation. You can improve customer engagement by leveraging Messenger engagements. This will help you establish meaningful connections with the audience. This method won’t work for everyone. There are a few important things to consider before you run Direct-to Messenger ads. Considerations Before running Messenger Ads
Have you got the resources?
Amanda says that this method works best for teams who have a CRM and know how to manage incoming leads. She added that “you may want to avoid this type of ad if you do not have someone who is responsive on Messenger because the cost per interaction is too high for leads to go unanswered.” Have you set a budget?
Budget is the next important consideration. Ad spend is necessary because a tight budget will not yield the desired results. Amanda says that she would not recommend trying Messenger ads for just $25 or $50. Amanda says that she would recommend a budget, and that the audience you target should be well-qualified. Have you developed a successful sales model?
Amanda says that this is crucial, as if you do not already have an audience or a sales model you know works, you can quickly find yourself in a bad situation. This is not the time to experiment. It can flood your system with people who are not a good match for your business or with negative engagement. “And because an engagement with a messenger is such a quality signal of engagement the algorithm will continue delivering to more people, just like the ones who message you. If they are not the right people it could affect your whole engagement system, and your entire retargeting. “Tread lightly.” To Sum Up…
Client engagement is a key success factor in the digital marketing landscape. Messenger ads are a powerful solution for advertising in the future, as they can foster meaningful conversations and create stronger connections. Businesses can drive engagement by embracing Messenger Ads as part of their overall strategy. The post Messenger Ads – Boost your Facebook Engagement appeared first on Affiliate Marketing Buzz. from https://www.affiliatemarketingbuzz.com/messenger-ads-boost-your-facebook-engagement/?utm_source=rss&utm_medium=rss&utm_campaign=messenger-ads-boost-your-facebook-engagement from https://affiliatemarketingbuzz.weebly.com/blog/messenger-ads-boost-your-facebook-engagement from https://margiebarkley.blogspot.com/2023/06/messenger-ads-boost-your-facebook.html |
Margie Barkley
Natural fruit juice means the original liquid resulting from the pressing of fruit, the liquid resulting from the reconstitution of fruit juice concentrate or the liquid resulting from the restoration of water to dehydrated fruit juice. |