Video Newsletters Are the Future of Emailing by Affiliate Marketing Buzz
Video Newsletters Are the Future of Emailing https://www.affiliatemarketingbuzz.com/video-newsletters-are-the-future-of-emailing/?utm_source=rss&utm_medium=rss&utm_campaign=video-newsletters-are-the-future-of-emailing Newsletters are now a common feature of our online presence. With over 4 billion email subscribers, you’re more likely than not to get a newsletter (or two) in your inbox. How many of us actually read the entire newsletter, if we are being honest? Digital marketing is evolving, and so are our methods for engaging audiences. Video newsletters are one of the latest trends to sweep the industry. Video newsletters have become increasingly popular in a world of videos over plain text. They are a new and innovative way for subscribers and customers to communicate. They not only attract attention... Newsletters are now a common feature of our online presence. With over 4 billion email subscribers, you’re more likely than not to get a newsletter (or two) in your inbox. How many of us actually read the entire newsletter, if we are being honest? Digital marketing is evolving, and so are our methods for engaging audiences. Video newsletters are one of the latest trends to sweep the industry. Video newsletters have become increasingly popular in a world of videos over plain text. They are a new and innovative way for subscribers and customers to communicate. They not only attract attention but also offer many benefits that email newsletters cannot match. What is a video news letter? Video newsletters are exactly what they claim to be: Newsletters with personality. video. They are simply newsletters with video content. Video newsletters are more engaging than a text-based email because they use video to engage subscribers. A video newsletter allows you to communicate information or a message, provide industry insights, show off your products and services, or do much more. This makes it easier for your viewers to understand your message. Video newsletters combine the dynamic nature of video and the informative nature found in newsletters to create a form of communication which is engaging, dynamic, and interactive. Businesses can use them to communicate valuable information, such as news and updates, with their audiences in a visually pleasing format. re videos in newsletters effective? Video newsletters are a great way to engage your audience and keep their attention. Recent studies show that video content can captivate audiences for up to 2,8 times longer than plain texts, highlighting the influence of this medium. A staggering 91% express their preference for video content over other formats, underscoring its immense power. There are many benefits to video newsletters that email newsletters cannot offer. Here are a few of the benefits that video newsletters offer: a. Higher engagement Videos have been shown to be more engaging that plain text. Videos allow you to communicate more complex ideas in less time. This makes it easier for your audience. b. Click-through rates increase A link containing a video is more likely to be clicked than a text-only link. Video newsletters will increase your click-through rate, resulting in more traffic and sales. Better brand awareness and recognition Videos are easier to remember than text. Videos help to build brand awareness and increase awareness of your products or service. d. Higher conversion rates Video newsletters are a great way to increase conversion rates. You can motivate viewers to act by including persuasive messages and calls to action. Video newsletters and traditional newsletters Video newsletters have some significant advantages over the traditional newsletters. We will explore below some of the key advantages that video newsletters have over their text-based equivalents. Enhances the multi-sensory experiences Video newsletters, unlike text, combine sound, visuals, and motion for a more immersive experience. Video newsletters are a great option to tell a unique and dynamic story because text lacks the emotional appeal of a video. b. The content is easier to understand and quicker for the viewers Which is simpler? Which is easier? Right? It can be tedious and time-consuming to read paragraphs of text. Videos, on the other hand, are a simple and direct way to communicate complex information. Video newsletters help to retain the viewer’s interest and create stronger emotional connections. In-depth Analytics Video newsletters are a great alternative to trad... via YouTube https://youtu.be/Rf3-t-vQtsc from https://affiliatemarketingbuzz.weebly.com/blog/video-newsletters-are-the-future-of-emailing6336487 from https://margiebarkley.blogspot.com/2023/07/video-newsletters-are-future-of-emailing_5.html
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Newsletters are now a common feature of our online presence. With over 4 billion email subscribers, you’re more likely than not to get a newsletter (or two) in your inbox. How many of us actually read the entire newsletter, if we are being honest? Digital marketing is evolving, and so are our methods for engaging audiences. Video newsletters are one of the latest trends to sweep the industry. Video newsletters have become increasingly popular in a world of videos over plain text. They are a new and innovative way for subscribers and customers to communicate. They not only attract attention but also offer many benefits that email newsletters cannot match. What is a video news letter?
Video newsletters are exactly what they claim to be: Newsletters with personality. video. They are simply newsletters with video content. Video newsletters are more engaging than a text-based email because they use video to engage subscribers. A video newsletter allows you to communicate information or a message, provide industry insights, show off your products and services, or do much more. This makes it easier for your viewers to understand your message. Video newsletters combine the dynamic nature of video and the informative nature found in newsletters to create a form of communication which is engaging, dynamic, and interactive. Businesses can use them to communicate valuable information, such as news and updates, with their audiences in a visually pleasing format. re videos in newsletters effective? Video newsletters are a great way to engage your audience and keep their attention. Recent studies show that video content can captivate audiences for up to 2,8 times longer than plain texts, highlighting the influence of this medium. A staggering 91% express their preference for video content over other formats, underscoring its immense power. There are many benefits to video newsletters that email newsletters cannot offer. Here are a few of the benefits that video newsletters offer: a. Higher engagement
Videos have been shown to be more engaging that plain text. Videos allow you to communicate more complex ideas in less time. This makes it easier for your audience. b. Click-through rates increase
A link containing a video is more likely to be clicked than a text-only link. Video newsletters will increase your click-through rate, resulting in more traffic and sales. Better brand awareness and recognition
Videos are easier to remember than text. Videos help to build brand awareness and increase awareness of your products or service. d. Higher conversion rates
Video newsletters are a great way to increase conversion rates. You can motivate viewers to act by including persuasive messages and calls to action. Video newsletters and traditional newsletters
Video newsletters have some significant advantages over the traditional newsletters. We will explore below some of the key advantages that video newsletters have over their text-based equivalents. Enhances the multi-sensory experiences
Video newsletters, unlike text, combine sound, visuals, and motion for a more immersive experience. Video newsletters are a great option to tell a unique and dynamic story because text lacks the emotional appeal of a video. b. The content is easier to understand and quicker for the viewers
Which is simpler? Which is easier? Right? It can be tedious and time-consuming to read paragraphs of text. Videos, on the other hand, are a simple and direct way to communicate complex information. Video newsletters help to retain the viewer’s interest and create stronger emotional connections. In-depth Analytics
Video newsletters are a great alternative to traditional newsletters, which only provide limited information like click-through and open rates. Businesses can use video newsletters to access metrics like watch rates, demographics and viewer behavior on each time stamp. These detailed metrics can provide valuable insight into the viewer’s engagement, and help improve communication efforts. d. Accessibility
Accessibility is now a crucial component of digital marketing. Video newsletters are a great way to check this box. They can be viewed easily on different devices and provide a consistent viewing experience for viewers and clients. Video newsletters are easy to access on any platform, as most people use their mobile devices to access their emails and content. The inclusion of subtitles for non-English speaking people to choose their preferred language expands your reach and creates an inclusive communication environment. e. Interactive Elements
Video newsletters with interactive features such as embedded forms, clickable buttons and surveys will increase viewer engagement. How to create video newsletters in 2023
A few steps are needed to create a video-based newsletter. Let’s take a look. Step 1: Plan your video newsletter content
a. Define your goals
You should have a specific message in mind that you wish to communicate through your video newsletter. b. Outline the basic structure of your video
Storyboard your video newsletter. Include the sections and topics that you would like to include. This blog will teach you how to storyboard and the importance of it. Step 2: Record your video and improve it
Recording the video
Download the Chrome extension of Hippo Video to start in just 2 minutes. Polish video to perfection
Our AI Video Editor will help you polish your video in no time. Our AI will convert the video into a transcript so that you can delete unwanted words, just as you would a document. Add interludes or transitions to give your video personality. Step 3: Personalize your video newsletter
Add brand-approved elements
You can customize the player to reflect your corporate colors, logo and other branding elements. f. Personalize for audience
Use Hippo Video to personalize your content and address your audience by their name. Add interactive elements
Add interactive elements such as buttons to your website, in order to engage viewers and encourage them into action. Step 4: Share and Distribute Your Video Newsletter
Embed the video
Copy the unique URL provided by Hippo Video into the email templates. i. Share the video newsletter
Share the video newsletters with your list of email subscribers and watch your audience engage. j. Add GIF
Add a GIF to your video to give viewers a quick glimpse at the content. This will encourage them to click. Mention the duration of the video
The video newsletter can be used to convey the length of time that it takes to watch your video. Step 5: Measurement and Optimization
Analyze performance metrics
Hippo Video provides performance metrics, such as views, click-through rate, and viewer behaviour. Identify patterns, trends and other characteristics
Understanding what resonates with the audience will help you optimize your future video newsletters. n. Make data-driven decisions
Improve engagement, conversions and overall impact. Video newsletter example
Adrenaline Travel is a company dedicated to organizing tours and travel for adventure seekers. They use video newsletters brilliantly. The innovative use of video in the newsletters is a tactic that captures audience attention. In their newsletters, you can see how they use short clips to encourage readers to travel and explore the world. Although written text is compelling, watching videos can bring the destinations to life. This will inspire people to take up travel. View their latest newsletter by clicking here. FAQs on video newsletters for 2023
1. What is the optimal length of the video in the video newsletters?
It is best to keep your video short and sweet, as the attention span of your audience is at a low point. It is important to keep the video short and sweet. The video script should be easy to understand by your target audience to ensure they absorb your entire message. It is important to share the duration of your video in its thumbnail. This will provide a more valuable experience for your audience. This is a great way to let your audience know the duration of the video before they spend their precious time watching it. 2. What are the types of video newsletters available?
Video newsletters are a great alternative to traditional newsletters. They offer many options. A video newsletter can include everything from company updates like organizational changes, progress reports, to how-to videos and newsletters based on company culture. 3. My video newsletter will it be a spam?
No. This concern can be avoided by using an image and a link instead of embedding the videos. The embedded video can be flagged as spam using traditional email methods, which results in lost engagement opportunities. Video emails with clickable images redirecting to a page that features the video ensure that your newsletters will not get lost in spam. Tips to create a video newsletter
We want to give you a few tips on how to create a video that will resonate with your audience. 1. Offer value to your audience
Create authentic, informative content that addresses their needs. You should let your viewers know what they can expect from your videos and that it will help them to meet their needs. 2. Remember the subject matter
A successful video message relies on a single topic. Video newsletters are often cluttered with so many messages, they leave the viewers feeling confused and overwhelmed. Your audience will be able to easily understand your message if you have a singular focus. It also helps establish your credibility as an expert source. 3. The text does play a part
Text can be a valuable addition to your newsletter. Although video is the preferred medium, it’s not the only one. Text should be used to complement the video, and it should help viewers retain valuable information. Together, text and video can help you create a message that is cohesive for your audience. 4. Add compelling CTAs
Your call to action (CTA) is one of the most important elements of your video. A CTA that is effective should be simple to understand, actionable and strategically placed in the video. A well-designed CTA will motivate your audience to act in the direction of your desired outcome. 5. Videonewsletters can be enhanced with attractive elements
Color psychology and storytelling can have an impact on your audience. Understanding your audience is essential to producing meaningful and impactful videos. The conclusion of the article is:
Video newsletters are a visually attractive, dynamic and engaging way for businesses communicate with their audiences. Video newsletters are a powerful way to grab and hold the attention of your audience. They have higher engagement rates, better communication and measurable results. Video newsletters are set to become more popular as technology improves and personalization is more common. They will transform communication strategies, and provide businesses with innovative ways of connecting with their audience. Embrace the power of video and take your communication to a new level. Have you tried Hippo Video? Take a look at Hippo Video if you haven’t yet. With our newly-introduced pricing plans, you can also try it all out for free without any commitments. ![]() The post Video Newsletters Are the Future of Emailing appeared first on Affiliate Marketing Buzz. from https://www.affiliatemarketingbuzz.com/video-newsletters-are-the-future-of-emailing/?utm_source=rss&utm_medium=rss&utm_campaign=video-newsletters-are-the-future-of-emailing from https://affiliatemarketingbuzz.weebly.com/blog/video-newsletters-are-the-future-of-emailing from https://margiebarkley.blogspot.com/2023/07/video-newsletters-are-future-of-emailing.html Your team is publishing more content across all marketing channels than ever before, but are you seeing diminishing results from this digital confetti? You may be suffering from content fatigue. Social media is more difficult than ever before to get attention, engage users, and attribute revenue. It’s not impossible, but it is difficult to achieve these tasks. This article will cover the reasons why content fatigue is on the rise and how to combat it. It also includes a seven-step method for creating a ROI-driven campaign. Listen to the webinar hosted Darryl Praill, CMO of Agorapulse. This article summarizes the insights from The Battle for Attention – Engagement in a Content Fatigued World. It includes takeaways by panelists Robert Rose, and Ardath Aldee. What is content fatigue and why should marketers care?
When your audience feels overwhelmed by the amount of content they see on their favorite channels, it is called “content fatigue”. They become tired and overwhelmed and end up ignoring or blocking out most of the content on social media, emails, videos, blogs, etc. Content fatigue can be seen by marketers as a decrease in engagement or negative feedback. It can cause missed KPIs and metrics that have a significant impact on business. Content fatigue can be attributed to the audience’s shorter attention spans, and their growing interest in short form formats. The Content Marketing Institute (CMI) B2B Content Marketing report found that more than 50% of B2B marketing professionals said it was harder to grab the audience’s interest. It’s also a problem for marketing. CMI found that 67% marketing teams were asked to do more work with the same resources. The teams are creating more content but it isn’t hitting the mark. Robert says that creating content is now “everyone’s job, and nobody’s strategic plan.” Yet, content must still drive revenue and meet key goals. Darryl believes that this disconnect is causing marketers to be hesitant and fearful. They’ve been forced to become video production companies or media production houses. On the other hand they don’t have the capacity or desire to be in front of the camera. Outsourcing content can result in disorganized results, which can lead to feelings of content fatigue or even cynicism. Ardath believes that marketing teams are under immense pressure to produce content across all channels. They never spend the time getting to know their customers. Ardath believes that “the problem” is relevancy, as audiences ignore content they don’t care about. Four ways to address content fatigue
It’s not necessary to live with content fatigue. We’ll look at four solutions to this problem so that your team can maximize their efforts and deliver greater value. 1. Prioritize buyer personas
Buyer personas are likely to be used by your marketing team when creating content for the target audience. Darryl says that many of these documents lack substance and are paper thin. Many of these documents are out-of-date. When was the latest time you updated audience research? You could be losing out on many opportunities to connect with customers if it has been longer than a week. If you haven’t updated your research, you are likely broadcasting a message that people don’t want to hear. You may be mistaken in thinking that content fatigue is actually irrelevance. The audience isn’t static. The audience is always changing. Consider them living organisms that change based on many factors, including the economy, current trends, marketing campaigns, and other factors. Ardath suggests that you do buyer research constantly. She stresses that marketing teams must be up to date with research in order to understand what their target market wants, and how they can deliver materials that will resonate. Ardath says that a lot of the work we do should be focused on helping more than selling. How often should you update your buyer personas, then? Ardath suggests updating them at least every quarter or monthly. It’s not as difficult as you may think to revise personas. Robert views these updates as iterations because they only require minor changes, rather than starting from scratch. What is the most efficient way to conduct this research? While customer interviews are ideal, they may not be feasible for busy teams. Ardath recommends that you listen to sales calls in order to get a sense of the issues buyers are currently facing. 2. Content fatigue can be overcome by creating content narratives
The biggest problem with forcing marketers to publish and produce more content is that they don’t have the capacity or tools to tell a coherent story. Marketers find it difficult to tell a larger story when they are given direction by siloed stakeholders. Ardath says that producing more content is not always a positive thing. This is especially true when it’s “random acts” of content. The content that your team creates will not have a significant impact on business if it isn’t cohesive or doesn’t focus too much attention on current topics. Robert warns CMOs to not focus too much on content quantity. He says that many executives “conflate digital assets with content” when these are two completely different categories. The end result is that we produce more and more digital content without thinking of the story behind it. Don’t stop here. Distribution is another important consideration. Ardath says that without distribution you will have to wait until your target audience finds key content on your site, which may not happen at scale. Put your audience’s needs first when planning content, assets and distribution. You should know how to best reach your audience and what content they like. According to the CMI report, social media was the most popular channel for content promotion and distribution. Video content was the highest-performing type of content. Be careful when you go all-in. Ardath warns that if you place all your eggs into one basket, you are doing yourself a disservice. So while it might make sense to distribute content via short videos on social media, the majority of campaigns will benefit by using multiple media types and more than one platform. Sign up for the Agorapulse DEMO and see how to schedule, publish, & analyze content. 3. Build operational processes
It’s difficult to get everyone on the same page when your teams are separated into silos. This can result in a lot wasted time and effort. Robert explains that teams like demand generation, ABM, and others don’t usually have a strategy for content. Many have a view about how and when content should be produced. A point of view, however, is not a strategy. Ardath confirms this is a problem that often affects executives. C-suite executives often place pressure on marketing teams and they have to deal with a constant flow of requests. Robert says that the result is that there are no operational systems. The process is made up by marketers as they go. There are no standards. Robert suggests that businesses create standard operating procedures that reflect the importance that they attach to the content that they produce. These SOPs must be simple to replicate. Ardath warns, however, against making these processes too complex. She says that a lot of operationalization involves too many approvals and steps. Businesses move too slowly as a result and miss opportunities to deliver relevant information. 4. Create an attribution model
Achieving a system that produces and distributes content that resonates well with your target audience is a significant achievement. How can you tell if your system is working? Measurement and attribution are the final pieces to the puzzle of content fatigue. These are the hardest pieces for many CMOs to put together. Darryl explains that many marketing executives are so busy staffing teams and creating content that they don’t even think about measurement or attribution. Marketing attribution can be tricky and is becoming even more difficult. Tracking customers can be difficult with marketing channels, as audience behavior is not always linear. Dark social is difficult to measure, as it relies on private shares. You want private shares to add credibility and social evidence to your content. This can influence buyers. How can you use dark social to your advantage? Ardath suggests focusing on a compelling story. You want prospects to be intrigued enough by your story to explore your website and social media channels. Use the available tools to measure your success. According to an Agorapulse report, despite social media being the most popular distribution channel for content, only 1.8% include tracking links. Link tracking allows you to quantify the results of your social media postings. Link tracking not only counts clicks but also attributes conversions and helps you measure the value of social media posts. Agorapulse allows you to track links regardless of whether or not you have an existing UTM strategy. We’ll show you how to add UTMs in social media comments, messages, and posts. Link tracking provides valuable insights for stakeholders because it aligns with the value. This approach helps you to move beyond vanity metrics that have no real impact on your business. How to build a ROI-driven content campaign: Seven-Step process
It’s important to choose an approach that is right for your company. Darryl’s seven-step framework will help you map the basic steps of the process, so that your team can create campaigns that deliver measurable results. 1. Identify your goals
Begin by deciding what you want to achieve, and when. Consider the who, what and when of your campaign. The SMART goals framework can help you to clarify these objectives. Here’s a good example: Why: We must sign up 100 new customers before the end Q4. We need to sign 100 new customers by the end of Q4. 2. Keywords and research on target audiences
Refer to your most recent research on the audience, which should have been completed in the last month. What types of questions does your audience ask? What are the biggest challenges they face? What can you do to help them instead of selling them? Consider keywords or topics that you could use to build your campaign. Even if search engine optimization isn’t a top priority, keyword research can be helpful in building campaigns. SEO tools help you identify topics and angles as well as search intent, which will help you to create engaging content. We can tell from the keyword analysis that the intent of the search is commercial. The keyword variations and the questions can be used to frame the topic, and to answer the questions that the audience may have. 3. Choose the best content for your audience
The next step is to think about what content you will create for your campaign. How can you tell the story best? You might want to consider: Blog postsWhitepapersWebinarsPodcastsBranded videosGuides or checklists Remember that the story may need to be told in a variety of ways. Repurposing content in different formats can help you improve accessibility, and make the story more appealing to a larger portion of your audience. 4. Select the right channels to run your campaign
You won’t have to spend much time thinking about the channels of your campaign if you regularly update your audience research and act on these insights. You should consider the channels that you are already using, and those that have been most successful. Consider frequency and format when planning channels. Here are some examples: YouTube: Repurpose one webinar into nine shorts and post it to the company channel. Agorapulse is a great tool for social media distribution. Our social media solution allows you to upload assets into the asset library, write posts using the post composer and receive approval before publishing.
5. Track campaign links
Always add UTM codes to content, unless you plan to post it to a channel that does not support links (i.e. Instagram). These code snippets track the source and behavior of your content, which is essential for measuring and attribution. You can track links once you have connected your Google Analytics account with Agorapulse. Click the Untracked button after adding a link in a post to track it.
Choose an existing campaign or create one in just a few moments. Enter the name of your campaign, and then configure the settings for the medium and source. Choose whether you want to show the full link or shorten it for a cleaner look.
6. Report, analyse, and revise
Agorapulse allows you to track the ROI and social media engagement directly after a campaign has been launched. Your campaign goals will guide your team’s monitoring of metrics. If you are running a campaign to generate leads, the audience size might not be important, but clicks, comments and DMs will indicate whether your content resonates with your audience.
You can measure social media engagement by looking at hashtags and mentions.
Agorapulse ROI Report is the best way to measure your clicks’ value. The report shows total visitors, sales, and revenue across all social media.
You can also see the value of tracked posts and discussions (yes, Agorapulse’s inbox allows you to add link tracking) so that you know what campaign elements are driving the most value. What worked? What worked? You can use the results to improve your next campaign or optimize the current one. 7. Share the results with all stakeholders
Share your insights with important stakeholders. Create a customized social media report in Agorapulse for stakeholders or remove vanity metrics.
Agorapulse Dashboard also allows you to export ROI reports. Don’t forget to include your takeaways, so that stakeholders receive the full story. The Content Fatigue Experience: What We Have Learned
Your audience may be suffering from content fatigue if you’ve noticed a decrease in engagement and conversions across key marketing channels. You can combat social media fatigue by prioritizing buyers, focusing only on metrics that are important, and creating repeatable procedures. The post How to Create Engagement in a World of Content Fatigue appeared first on Affiliate Marketing Buzz. from https://www.affiliatemarketingbuzz.com/how-to-create-engagement-in-a-world-of-content-fatigue/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-create-engagement-in-a-world-of-content-fatigue from https://affiliatemarketingbuzz.weebly.com/blog/how-to-create-engagement-in-a-world-of-content-fatigue from https://margiebarkley.blogspot.com/2023/07/how-to-create-engagement-in-world-of.html Do you still rely on referrals from friends and family to bring in new patients? Doctor, wake up and smell that antiseptic. Social media marketing is the new Yellow Pages for doctors. We get it. You come from a world of strict rules and regulations. Social media advertising can feel like an extra burden or not be for you. Social media is not a new area in healthcare. By emulating the strategies of others, you can create your own. This blog will guide you, my friend. We will cover the reasons why doctors use social media marketing. We’ll also show you how to create and implement a plan. Finally, we’ll give you some social media ideas and tips that are free to use. The Most Trusted Social Media Tool for Healthcare Create and publish posts. Talk to patients and prospects. Measure ROI. Save time and grow faster. Book a demo> 8 reasons why social media marketing is important for doctorsSocial media is no longer just a platform for posting cat videos and status updates (although it’s great for that too). For doctors, it’s also a powerful tool for building your brand, reaching new patients, and growing your practice. Social media marketing for doctors presents tons of opportunities. Just be sure to stay compliant with industry and legal regulations. Here are 8 reasons why social media marketing makes sense for doctors. Reach new audiencesSocial media platforms allow doctors to increase their brand awareness and reach a wider audience. Why is this important? You get to shape and direct the public sentiment about your business and brand. Ask yourself: What kind of story do you want to tell people? Is there a certain practice or health care philosophy you adhere to that would be helpful for patients to know? Do you want people to feel a particular way before coming to you? You can use social media to establish yourself as a thought leader, build your reputation, and tell your audience what you stand for. @tiktokbabydoc Remember-you have a voice, you have rights, you can ask questions, you can have a support person, you can be involved in your care! #obgyn #mfm #birth #childbirth #laboranddelivery #pregnant #pregnanttiktok #pregnancytiktok #pregnancy #dontforget #empowerment ♬ original sound – lalilala Educate your followersSocial media is a great education platform. It allows doctors to share health-related information and education on various medical conditions. This can help improve patient outcomes and promote a healthy lifestyle. Social media marketing for medical practices can help spread the word about anything under the sun. @tisharowemd Reply to @mmtaylor23 Great question! #doctorsoftiktok #blackgirlmagic #tisharowemd ♬ original sound – Tisha Rowe Is there a health tip you find yourself repeating often? Maybe there are some health-related myths you would love to see debunked. Or perhaps you notice a common misconception that hinders people’s health. Just remember: It’s a good idea to keep these tips fairly general instead of offering specific medical advice over social media. Some questions are better answered in an appointment instead of over DMs. Boost traffic and search visibilitySharing high-quality content on social media is a great way to drive traffic to your website. Plus, creating and maintaining an active social media presence will improve your search engine rankings and increase your online visibility. Increasing your search visibility can, in turn, net your practice more potential patients. But it also has the added benefit of putting you in front of other medical-industry adjacent opportunities, like speaking roles at conferences. Make better use of your budgetSocial media marketing can be much more cost-effective than traditional marketing methods. Doctors can use social media to reach a wider audience without breaking the bank. Digital marketing allows for better targeting and audience segmentation. In plain English, that means it’s easier to make sure your marketing campaigns reach the right people. This targeting means you can spend money more efficiently and see a higher return on your investment. Plus, social media and email marketing have significantly lower costs than traditional advertising methods such as TV or print advertising. For example, the average cost per click (CPC) for Facebook ads is between $0.18 to $1.85. In comparison, the average cost for a 30-second TV ad during prime time is around $100,000. Create networking opportunitiesSocial media allows you to network with other healthcare professionals and build relationships with colleagues in your field. You never know who you’ll link up with on LinkedIn; it could be a long-time hero, someone with a new opportunity for you, or a potential new business partner. But if you want to show up on their feeds, you have to create content consistently. @annaguanchemd When a male dermatology resident shows up at our all female office #funny #dermatologist #humor #davidattenborough #nature @skinmdryan ♬ original sound – Ashley Noble Build brand consistencySocial media allows doctors to shape their online presence and maintain a consistent brand across all platforms. This can help build trust and credibility with your patients and increase brand recognition. Be sure to put some thought into who your brand is and the parameters you need to operate in to achieve a recognizable brand. Improve patient loyaltyDoctors can improve patient loyalty and encourage repeat visits by engaging with patients through social media. Social media gives you another point of contact with your community. With the right content, you can give your existing patients a peek behind the curtain, so to speak. Social media for doctor’s offices can let them know what goes on behind the scenes, who your staff is, and any fun anecdotes from your practice. Increase your competitive advantageSocial media can give doctors like yourself a competitive advantage in your local market. Social media marketing can help you differentiate yourself from your competitors and attract new patients. Being the most-sought-out doctor in your area may come with other opportunities, too. How to build a social media marketing strategy for doctorsCreating a social media marketing plan for your medical practice or simply for yourself as a doctor doesn’t have to be difficult. You can think of it like a treatment plan: By following a few simple steps, you can gain a healthy social strategy. Once you’ve perfected the basics, you can refine your marketing plan to meet bigger, more audacious goals. Step 1: Set your goalsA successful social media marketing plan for doctors starts with SMART goals. That stands for specific, measurable, attainable, relevant, and time-bound. Ask yourself, what do I want to get out of social media? Write those goals down, checking them against the SMART format. Goals give you something to work toward, and you can measure your progress against them later. If you’re coming up short, try some of these smart social media goals. Step 2. Define your ideal audienceAudience or buyer personas are fictional representations of your desired audience. They help you get clear on your ideal target audience. Understanding who your audience is allows you to create content with them in mind. When building out your personas, think through details like: Age,Location,Language,Interests,Challenges,Stage of life, andPreferred social networks. Once your accounts are established, you can use data and analytics to see who follows and engages with your posts. If your actual audience does not align with your ideal target audience, you have two options. You can either shift your social media strategy or change who you think you should target. Step 3. Research your competitionOther doctors are already using social media to their advantage. They’re out there, using social platforms successfully, and you can learn from them. Social media listening and competitive analysis are two popular ways to research what your competitors are up to and figure out how it works for them. These tools can help you uncover untapped markets and opportunities, too. For example, perhaps many doctors in your field are on Facebook and Instagram, but the healthcare specialty you have has yet to get to TikTok. Or there could be an opportunity for better communication with patients via an app like WhatsApp. Step 4. Conduct a social media auditThis step only applies if you already have active social media accounts. If not, skip to step 5. Take stock of your current social marketing efforts and ask yourself: What’s working and what’s not?Who is engaging with you?What are your most valuable partnerships? What are your ideal partnerships?Which platform is your ideal audience on?How do you stack up against other doctors in your field online? The answers to these questions should give you an idea of where you can improve. Follow Hootsuite’s social media audit guide and template for an easy walk-through audit. Step 5. Set up your accountsIf your accounts are already set up, use this time to make sure they’re set up properly. In Step 2, you figured out where your ideal audience is likely to spend the most time. Use that info to decide where you want to show up and choose the platforms you think will benefit most from your efforts. These can be platforms other doctors in your field or with your particular brand aren’t occupying. They may also be the places where you’re most excited to produce content. Once you’ve decided where you want to be active, fill out your accounts according to the following best practices: Fill out all profile fields, including contact informationInclude keywords in your profile bios that people would use to search for your practice or skillsUse consistent branding (logos, images, etc.) across networks Step 6. Create your contentYou’ll want to start with some inspiration. Skip down to the great social media marketing ideas for doctors below, or do your research by perusing accounts you enjoy. Hootsuite users can also browse through the Content Ideas library to get ideas. Pro tip: You can use these as templates for creating your content. Next, come up with some content ideas. Start by brainstorming a few marketing pillars like education, medical histories, myth-busting or behind-the scenes of your practice. Note down ideas for each. Remember the 80-20 Rule when determining your content mix: Your posts should be 80% informative, educational, or entertaining, and 20% should promote your brand directly. It’s time to start putting together some posts. With Composer, you can create and schedule your posts. Composer offers templates for Business and Enterprise Plan members to create new posts. Take advantage of Hootsuite’s other tools in the app, including: OwlyWriter AI is a tool that will help you create content and captions. It also shows you the best time to publish your content. Step 7. Step 7.
You’re almost done building your social media plan! Next, create a content calendar for social media to ensure you stay on target and on schedule. It is a summary of your strategy for the next few weeks or months. Your content calendar should address your content’s what, how, and where. Hootsuite allows you to plan out your entire social media schedule. Hootsuite can also schedule posts to be published automatically, saving you a lot of time. See what our experts have to say if you are unsure of how much you should be posting. Step 8. Step 8.
After you have published content, you will want to know how well your plan has performed. Watch your performance metrics. Use the native data analytics of the social platform or Hootsuite for custom analytics reports. You can tell from your data whether or not the content you created is helping you reach the SMART objectives you set up in Step 1. If not, then you will need to make adjustments. Three great social media marketing strategies for doctors
Are you ready for some inspiration? Three ideas that doctors have used to kill it on social media (but not literally)! Social media is a great way to get your message out.
Do not be afraid to jump on social media trends. This is especially true if you are on TikTok. Dr. Phabinly Gabriel, for instance, used a popular audio to share his story, while using the hashtag #blackdoctors to advocate for the awareness of Black people in the medical field. @doctorphabs Being Black in Medicine is a constant feeling of being underestimated. You can excel in medicine if you come from a minority background. I am eternally grateful to the black doctors, the giants in medicine who have helped us achieve more than anyone else. We are Black History. #md #medschool #doctorsoftiktok #medicine #blackdoctor #blackdoctors #surgeon #ilooklikeasurgeon #blackinmedicine #melanintok #medtok #blackneurosurgeon #neurosurgery #neurosurgeon #neurosurgeons #medicine #healthcare #medschool #medicalschool #motivation #premedmotivation #inspiration #blackboyjoy #blackboymagic IVOXYGEN YOUNG KIDS Tiktok Version ex – Floyd045_ Dr. Gabriel’s feed is filled with fun TikTok trending topics, inspirational messages and tons of content from his day-to-day life that engages his audience. Content that adds value to your audience
Doctor Muneeb is a dermatologist known as Doctorly on Instagram. He shares some of the most fascinating videos about pimples and skin care on social media. See this post on Instagram Dr. Muneeb (@doctorly), shared a post. To emulate Doctorly, you should keep in mind one important thing: Provide value to your audience. If you want to really knock them off their feet, combine your posts that are based on value with a shocking visual (like those swollen lip videos or pimple removal videos we’ve mentioned but will not show for obvious reason). See this post on Instagram A post shared by Dr. Chris Tomassian. Share your stories
People love stories. Your audience will be drawn to a narrative that has a human face, emotion and is driven by plot, character or theme. Kevin Pho’s The Podcast By KevinMD provides physicians, advanced practitioners and nurses, as well as medical students and patients, with a platform for sharing their experiences and stories. He can reach an enormous audience online, expose aspects of the health care industry, and send a message to a wide range of people. Share stories about your experience, or those of your colleagues (with their permission). You should try to highlight humanity in your posts. Give some context to a diagnosis. For example, if you are discussing how it might affect someone’s daily life, explain the background. You’ll be able to achieve success if you can get your audience put themselves, their grandmother or child at the heart of your story. Hootsuite is used by doctors, healthcare providers and insurers around the world to improve customer service, unify social messages and ensure compliance with regulations. Discover why Hootsuite is the leading social media platform for healthcare. Book a Demo Find out more about Hootsuite Healthcare Booking a no-pressure, personalized demo will show you why Hootsuite has become the leading social media platform for the health care sector. Book your demo today> Social Media Marketing For Doctors: How + Why to Do it Right. The post Social Media for Doctors, How to do it right. appeared first on Affiliate Marketing Buzz. from https://www.affiliatemarketingbuzz.com/social-media-for-doctors-how-to-do-it-right/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-for-doctors-how-to-do-it-right from https://affiliatemarketingbuzz.weebly.com/blog/social-media-for-doctors-how-to-do-it-right1714819 from https://margiebarkley.blogspot.com/2023/07/social-media-for-doctors-how-to-do-it_3.html The ultimate goal of sales is to convert viewers into customers. We all understand the importance of a powerful call to action in driving the next steps, whether that’s signing up for a demo or an account, downloading an ebook, etc. Are we using CTAs correctly in our videos? Do we really maximize their potential to engage and motivate our audience to take action? This blog will cover the art of effectively using CTAs in sales videos. We’ll discuss different types of CTAs and essential tips to create impactful CTAs. Real-life examples of CTAs that inspire action are also included. We will also explore interactive features, including landing pages, survey links and more, to take your CTAs up a notch. What is a video CTA?
Video call-to action (CTA) can be an effective tool to encourage viewers to perform a certain action when watching a video. By using this technique you can guide your viewers towards the desired result, such as increasing your audience’s engagement, driving conversions or achieving the video content goals. CTAs can be presented in the form of clickable buttons, overlays or verbal prompts to encourage viewers. Examples and types of powerful video CTAs
1. Direct CTA
This CTA is clear and concise, leaving no room for confusion. The CTA clearly instructs the viewer on what action to take, and emphasizes the benefits. You can use phrases like “Click on the link below and get 20% off,” “Book today a demo,” or “Sign Up for an Account.” 2. CTAs that are emotional
This type of CTA is designed to make an emotional connection with viewers. It appeals to their aspirations, desires, and pain points. This encourages them to act. For instance, “Are you losing valuable sales deals? Try our videos to boost your success! 3. The “Inspirational CTA”
This CTA inspires viewers to reach for greatness. It appeals directly to their dreams and motivates them to make the first move towards their goals. Start your journey towards better sales quotas now, for example. “Take control with video.” 4. You Can’t resist the “You Can’t Resist” CTA
This CTA uses the power of limited-time or exclusive offers to create an urgency. This CTA encourages viewers to take action quickly, before they miss out on an opportunity. Claim your free trial, for example. Limited spots available!” 5. The “Guilt Trip CTA”
This CTA appeals to the viewers’ emotions by highlighting the negative consequences that could result from not taking action. This CTA encourages viewers to take action to avoid regrets or losses. Don’t miss this opportunity to change your life. “Take the first step to a better sale.” How to Write Strong CTAs
Five tips for writing calls to action that increase click-through rates. Use strong, persuasive language to compel your viewers to take action. Use colors and fonts to make it stand out. Enhancing CTAs by Adding Interactive Features
We’ve focused on “regular static CTAs” such as downloading an ebook or booking a demonstration, which only allow viewers to perform one action. Why not make your CTAs more interactive and engaging, since viewers prefer interactive videos to linear ones? You can take your videos beyond the traditional CTAs by adding interactive features. What is a CTA that interacts?
You can embed interactive elements, like landing pages and survey links, directly into your videos. Integrating interactive elements seamlessly gives viewers an engaging way to learn more about your brand, gain valuable insights and guide them effortlessly towards the desired actions. Unlock the full potential of interactive CTAs for your sales videos. Take a look at the interactive CTAs below: 1. In-video meeting link
This meeting link allows viewers to select a time and date that is convenient for the prospect as well as the sender. It is convenient because it saves time in determining the best time to meet. On a good video platform, you can easily track the number of times your videos are viewed by clicking on meeting links. 2. Custom CRM Form
You can insert a Customized form in your video to collect lead details such as name, email, etc. You can do this by adding your customized HTML code to the provided space. 3. Lead generation form
This feature allows you to identify qualified leads. It also locks the sales pages so that users cannot view them. The typical form contains information such as first name, lastname, email address and the viewer’s phone number. This information can be collected to gather valuable data that can be used for planning webinars, sending out newsletters and much more. 4. Add a poll to your video
Consider implementing a question or quiz poll in your videos to increase engagement. This poll allows your viewers to share their thoughts and opinions about your brand and content. By offering three to four answer choices, you allow viewers to select the one that most closely aligns with their views. Enabling the “skip option” ensures that everyone participates in the poll. A poll integrated into your video reduces the need to communicate back and forth. You can create a poll that includes the issues you’ve identified to determine what your customers are struggling with. Then, send it to them. This allows you to easily access the information that you need, and also improves your relationship with your prospects.
In addition, using questions to ask your viewers can help you collect valuable data that can be used for content strategy and business planning. Understanding the opinions, preferences and pain points of your viewers will help you tailor content and increase customer satisfaction. This can increase traffic, conversion rates and revenue. Act now to implement polls and quizzes within your videos. 5. Create a playlist
A curated playlist is a great way to increase viewer engagement and expand the reach of your material. A well-crafted playlist will guide your audience through a series related videos, at their own pace, rather than bombarding them with one information-heavy video. This thoughtful strategy will increase interest in your video content and encourage viewers to explore more valuable content.
6. Reply with Video
CTAs that ask viewers to “Reply With Video” are calls to action which encourage recipients to create and send their own video as a response. This encourages video engagement and two-way communication, which allows for more personalized conversations. The “Reply with Video CTA” encourages recipients not to respond with a text-based email or message, but instead record and share their video response. This CTA type can be used for a variety of contexts such as customer service, sales outreach, team collaboration or social media interactions. Video communication adds a more personal touch, and helps to foster deeper connections. Add interactive CTAs to your website for maximum benefits
Addition of interactive CTAs has many benefits. We’ll look at them all in detail. 1. Engaged in a variety of ways
Interactive CTAs engage viewers and encourage them to interact with the content. Lead generation forms let viewers input their data directly in the video. This is a quick and easy way to collect leads. In contrast, polls allow viewers to voice their opinions and preferences, creating a sense that they are involved. 2. Data Collection
CTAs that are interactive facilitate the collection of data and provide audience insights. Lead generation forms collect valuable contact information that allows businesses to build a customer database and follow-up with prospects. The polls are used to gather feedback, opinions and insights about the viewer’s preferences, market trends and customer sentiment. 3. Personalization
Interactive CTAs allow for personalized experiences. Lead generation forms can collect details that are relevant to viewers, allowing tailored follow-up communications. The polls can be customized to offer personalized content or recommendations based on the viewer’s responses. 4. Call to Action Variety
Interactive CTAs offer a wider range of options than regular CTAs. Lead generation forms may include several options that viewers can choose from, such as signing up for a newsletter, requesting an exclusive demo or gaining access to exclusive content. Viewers can vote on different options or choices, gaining insight into their preferences and guiding them in their decision making process. 5. Enhance User Experience
They enhance the user experience through active engagement and customization. They enhance the overall viewing experience by making it more dynamic, interactive, and tailored to each viewer’s interests. 6. Data-driven decision making
Data collected from interactive CTAs is analyzed to help inform future marketing campaigns. Understanding viewer preferences, behaviors, and responses allows businesses to make data-driven choices that optimize video content, improve targetting, and increase overall campaign effectiveness. The conclusion of the article is:
CTAs drive viewer engagement and conversions in your sales videos. You can encourage your audience to take action by using interactive features and CTAs of different types. Keep your CTAs short, concise and visually appealing in order to maximize their impact. Discover the power of interactive CTAs to engage your audience and increase conversions. CTAs are a powerful tool for sales success when used with the right creativity and approach. Start integrating CTAs into your sales videos to see your conversions skyrocket. ![]() Did you miss our previous article… The post Use CTAs to your advantage in your video sales. appeared first on Affiliate Marketing Buzz. from https://www.affiliatemarketingbuzz.com/use-ctas-to-your-advantage-in-your-video-sales/?utm_source=rss&utm_medium=rss&utm_campaign=use-ctas-to-your-advantage-in-your-video-sales from https://affiliatemarketingbuzz.weebly.com/blog/use-ctas-to-your-advantage-in-your-video-sales from https://margiebarkley.blogspot.com/2023/07/use-ctas-to-your-advantage-in-your.html Tired of posting on Instagram from your phone? Wondering how to post on Instagram from your PC or Mac instead? You’ve come to the right place. Posting on Instagram from your desktop can save you time and offer more flexibility in what you can upload (such as edited videos and images). And you can do it without having to upload them onto your phone first. Below we’ve outlined two different ways to post on Instagram from your computer. #1 Social Media Tool Create. Schedule. Publish. Engage. Measure. Win. Free 30-Day Trial> How to post on Instagram from your computerBelow, you’ll find ways to post on Instagram from your PC or Mac. We’ll also show you how to post via Hootsuite which works on either operating system. Method 1: How to post on Instagram from your computer using HootsuiteYou can schedule feed posts, Stories, carousel posts, and Instagram ads with Hootsuite. The instructions below will walk you through the process of posting to your Instagram feed. We cover Instagram Stories and carousels a little further down in this article. To post on Instagram from a PC or Mac using Hootsuite, follow these steps: Log into your Hootsuite dashboard. If you don’t have an account yet, create one here for free.From your dashboard, click on the green New Post button at the top.The New Post window will appear. Under Post to, select the Instagram account where you want to post your content. If you haven’t added an account yet, you can do that by clicking +Add a social network in the box and following the directions.Drop the image or video you want to post to Instagram in the Media section. Enhance your image and/or video with the photo editor.Once you’re done, add your caption in the Text section as well as any hashtags you want to use. You also have the option to add a location at the bottom.When you’ve crafted your post, review it for any errors. Once you’re sure everything is good to post, click the Post Now button at the bottom. Alternatively, you can also Schedule for later if you want it to post at a different time. For a quick summary of how to post on Instagram from Hootsuite, watch this video: Voila! Posting photos and videos to Instagram from PC or Mac is that easy. Method 2: How to post on Instagram from a PC or MacAs of October 2021, all Instagram users can create and publish feed posts from the browser version of the app. To post on Instagram from your desktop computer (PC or Mac), follow these simple steps: Go to the Instagram website (instagram.com and sign in to your account.Click the plus symbol in the top right corner of the screen (it’s the same button you would use to create a post in the mobile app). A Create new post window will pop up.Drag photo or video files into the popup window, or click Select from computer to browse and pick files from your PC or Mac. If you want to create a carousel post, you can select up to 10 files.Click the frame icon in the bottom left corner of the popup to change the ratio of your image or video. You can also use the zoom feature (looking glass icon in the bottom left) and drag your file to edit your frame. When you’re done, click Next in the top right corner.Edit your image. You can select one of 12 preset effects in the Filters tab or go to the Adjustments tab and manually adjust specs such as brightness, contrast and fade. Click NextWrite your caption. Click on the smiley face icon to browse and pick emojis. You can also type in a location in the Add location bar, restrict commenting in Advanced settings and add alt text to your files in the Accessibility section.Click Share And that’s it! At the moment, only feed posts can be created and published directly from Instagram on desktop. Keep reading to find out how to post Instagram Stories from a PC or Mac computer. How to post an Instagram Story from desktopYou can post and schedule Instagram Stories from your computer using a third-party social media management tool like Hootsuite. Just follow these simple steps: Head to your Hootsuite dashboard and select Create → Post from the left-hand side menu. In the Composer window, select the account you want to post your Story to.In the Content section, switch to the Story editor. Click on the upload icon to add your image or video. Videos must be between 1 second and 60 minutes long, and images must be less than 30MB. Both have a recommended aspect ratio of 9:16. You can only add one file per Story. Note: If you want to include text or stickers in your Story, make sure they’re part of your image or video file. Text included in the caption field of Composer will not be included in your Story. You can easily edit your images using Canva without leaving your Hootsuite dashboard. To get started, click on the Canva icon in the bottom right of the Composer window. Then, select Instagram Story Once you’re done editing your image or video, simply click the Add to post button in the top right corner of the screen, and your file will be attached to your post draft. Preview your Story and click Post now. If you want your Story to go live at a different time, click Schedule for later to select a time for it to go public. Then, click the yellow Schedule button — and you’re done! You can now view, edit, or delete your scheduled Story in your Hootsuite calendar. Start your free 30-day trial #1 Social Media Tool Create. Schedule. Publish. Engage. Measure. Win. Free 30-Day Trial> How to post an Instagram carousel post from desktopWith Hootsuite, you can also create and easily publish carousel posts (with up to 10 images or videos) directly to Instagram. Here’s how. 1. Go to Planner and tap New post to launch Compose. 2. Select the Instagram account you want to publish to. 3. Include your caption in the Text box. 4. Go to Media and tap Select files to upload. Select all the images you want to include in your carousel. All selected images should appear under Media. 5. Use the yellow Schedule button to select a date and time to publish your post. 6. Tap Schedule. The post will show up in your Planner at the time you have scheduled it for. That’s it! Your post will go live on the date and time you selected. How to edit an Instagram post from desktopUnfortunately, you won’t be able to edit an image or video used in an Instagram post once it’s live — but you can use Canva to edit any image directly in your Hootsuite dashboard before you post it. To use Canva in Hootsuite: Log in to your Hootsuite account and head to ComposerClick on the purple Canva icon in the bottom right corner of the content editor.Select the type of visual you want to create. You can pick a network-optimized size from the drop-down list or start a new custom design.When you make your selection, a login pop-up window will open. Sign in using your Canva credentials or follow the prompts to start a new Canva account. (In case you were wondering — yes, this feature does work with free Canva accounts!)Design your image in the Canva editor.When you’re done editing, click Add to post in the top right corner. The image will automatically be uploaded to the social post you’re building in Composer. Post to Instagram from your PC or Mac using Hootsuite. Save time, grow your audience, and measure your performance alongside all your other social channels. Try it free today. Get Started { Easily publish and schedule Instagram posts from your computer with Hootsuite. Save time and get results. Try it for Free> The post How to Post Instagram From a PC or Mac (2 methods) appeared first on Affiliate Marketing Buzz. from https://www.affiliatemarketingbuzz.com/how-to-post-instagram-from-a-pc-or-mac-2-methods/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-post-instagram-from-a-pc-or-mac-2-methods from https://affiliatemarketingbuzz.weebly.com/blog/how-to-post-instagram-from-a-pc-or-mac-2-methods from https://margiebarkley.blogspot.com/2023/07/how-to-post-instagram-from-pc-or-mac-2.html Do you still rely on referrals from friends and family to bring in new patients? Doctor, wake up and smell that antiseptic. Social media marketing is the new Yellow Pages for doctors. We get it. You come from a world of strict rules and regulations. Social media advertising can feel like an extra burden or not be for you. Social media is not a new area in healthcare. By emulating the strategies of others, you can create your own. This blog will guide you, my friend. We will cover the reasons why doctors use social media marketing. We’ll also show you how to create and implement a plan. Finally, we’ll give you some social media ideas and tips that are free to use. The Most Trusted Social Media Tool for Healthcare Create and publish posts. Talk to patients and prospects. Measure ROI. Save time and grow faster. Book a demo> 8 reasons why social media marketing is important for doctorsSocial media is no longer just a platform for posting cat videos and status updates (although it’s great for that too). For doctors, it’s also a powerful tool for building your brand, reaching new patients, and growing your practice. Social media marketing for doctors presents tons of opportunities. Just be sure to stay compliant with industry and legal regulations. Here are 8 reasons why social media marketing makes sense for doctors. Reach new audiencesSocial media platforms allow doctors to increase their brand awareness and reach a wider audience. Why is this important? You get to shape and direct the public sentiment about your business and brand. Ask yourself: What kind of story do you want to tell people? Is there a certain practice or health care philosophy you adhere to that would be helpful for patients to know? Do you want people to feel a particular way before coming to you? You can use social media to establish yourself as a thought leader, build your reputation, and tell your audience what you stand for. @tiktokbabydoc Remember-you have a voice, you have rights, you can ask questions, you can have a support person, you can be involved in your care! #obgyn #mfm #birth #childbirth #laboranddelivery #pregnant #pregnanttiktok #pregnancytiktok #pregnancy #dontforget #empowerment ♬ original sound – lalilala Educate your followersSocial media is a great education platform. It allows doctors to share health-related information and education on various medical conditions. This can help improve patient outcomes and promote a healthy lifestyle. Social media marketing for medical practices can help spread the word about anything under the sun. @tisharowemd Reply to @mmtaylor23 Great question! #doctorsoftiktok #blackgirlmagic #tisharowemd ♬ original sound – Tisha Rowe Is there a health tip you find yourself repeating often? Maybe there are some health-related myths you would love to see debunked. Or perhaps you notice a common misconception that hinders people’s health. Just remember: It’s a good idea to keep these tips fairly general instead of offering specific medical advice over social media. Some questions are better answered in an appointment instead of over DMs. Boost traffic and search visibilitySharing high-quality content on social media is a great way to drive traffic to your website. Plus, creating and maintaining an active social media presence will improve your search engine rankings and increase your online visibility. Increasing your search visibility can, in turn, net your practice more potential patients. But it also has the added benefit of putting you in front of other medical-industry adjacent opportunities, like speaking roles at conferences. Make better use of your budgetSocial media marketing can be much more cost-effective than traditional marketing methods. Doctors can use social media to reach a wider audience without breaking the bank. Digital marketing allows for better targeting and audience segmentation. In plain English, that means it’s easier to make sure your marketing campaigns reach the right people. This targeting means you can spend money more efficiently and see a higher return on your investment. Plus, social media and email marketing have significantly lower costs than traditional advertising methods such as TV or print advertising. For example, the average cost per click (CPC) for Facebook ads is between $0.18 to $1.85. In comparison, the average cost for a 30-second TV ad during prime time is around $100,000. Create networking opportunitiesSocial media allows you to network with other healthcare professionals and build relationships with colleagues in your field. You never know who you’ll link up with on LinkedIn; it could be a long-time hero, someone with a new opportunity for you, or a potential new business partner. But if you want to show up on their feeds, you have to create content consistently. @annaguanchemd When a male dermatology resident shows up at our all female office #funny #dermatologist #humor #davidattenborough #nature @skinmdryan ♬ original sound – Ashley Noble Build brand consistencySocial media allows doctors to shape their online presence and maintain a consistent brand across all platforms. This can help build trust and credibility with your patients and increase brand recognition. Be sure to put some thought into who your brand is and the parameters you need to operate in to achieve a recognizable brand. Improve patient loyaltyDoctors can improve patient loyalty and encourage repeat visits by engaging with patients through social media. Social media gives you another point of contact with your community. With the right content, you can give your existing patients a peek behind the curtain, so to speak. Social media for doctor’s offices can let them know what goes on behind the scenes, who your staff is, and any fun anecdotes from your practice. Increase your competitive advantageSocial media can give doctors like yourself a competitive advantage in your local market. Social media marketing can help you differentiate yourself from your competitors and attract new patients. Being the most-sought-out doctor in your area may come with other opportunities, too. How to build a social media marketing strategy for doctorsCreating a social media marketing plan for your medical practice or simply for yourself as a doctor doesn’t have to be difficult. You can think of it like a treatment plan: By following a few simple steps, you can gain a healthy social strategy. Once you’ve perfected the basics, you can refine your marketing plan to meet bigger, more audacious goals. Step 1: Set your goalsA successful social media marketing plan for doctors starts with SMART goals. That stands for specific, measurable, attainable, relevant, and time-bound. Ask yourself, what do I want to get out of social media? Write those goals down, checking them against the SMART format. Goals give you something to work toward, and you can measure your progress against them later. If you’re coming up short, try some of these smart social media goals. Step 2. Define your ideal audienceAudience or buyer personas are fictional representations of your desired audience. They help you get clear on your ideal target audience. Understanding who your audience is allows you to create content with them in mind. When building out your personas, think through details like: Age,Location,Language,Interests,Challenges,Stage of life, andPreferred social networks. Once your accounts are established, you can use data and analytics to see who follows and engages with your posts. If your actual audience does not align with your ideal target audience, you have two options. You can either shift your social media strategy or change who you think you should target. Step 3. Research your competitionOther doctors are already using social media to their advantage. They’re out there, using social platforms successfully, and you can learn from them. Social media listening and competitive analysis are two popular ways to research what your competitors are up to and figure out how it works for them. These tools can help you uncover untapped markets and opportunities, too. For example, perhaps many doctors in your field are on Facebook and Instagram, but the healthcare specialty you have has yet to get to TikTok. Or there could be an opportunity for better communication with patients via an app like WhatsApp. Step 4. Conduct a social media auditThis step only applies if you already have active social media accounts. If not, skip to step 5. Take stock of your current social marketing efforts and ask yourself: What’s working and what’s not?Who is engaging with you?What are your most valuable partnerships? What are your ideal partnerships?Which platform is your ideal audience on?How do you stack up against other doctors in your field online? The answers to these questions should give you an idea of where you can improve. Follow Hootsuite’s social media audit guide and template for an easy walk-through audit. Step 5. Set up your accountsIf your accounts are already set up, use this time to make sure they’re set up properly. In Step 2, you figured out where your ideal audience is likely to spend the most time. Use that info to decide where you want to show up and choose the platforms you think will benefit most from your efforts. These can be platforms other doctors in your field or with your particular brand aren’t occupying. They may also be the places where you’re most excited to produce content. Once you’ve decided where you want to be active, fill out your accounts according to the following best practices: Fill out all profile fields, including contact informationInclude keywords in your profile bios that people would use to search for your practice or skillsUse consistent branding (logos, images, etc.) across networks Step 6. Create your contentYou’ll want to start with some inspiration. Skip down to the great social media marketing ideas for doctors below, or do your research by perusing accounts you enjoy. Hootsuite users can also browse through the Content Ideas library to get ideas. Pro tip: You can use these as templates for creating your content. Next, come up with some content ideas. Start by brainstorming a few marketing pillars like education, medical histories, myth-busting or behind-the scenes of your practice. Note down ideas for each. Remember the 80-20 Rule when determining your content mix: Your posts should be 80% informative, educational, or entertaining, and 20% should promote your brand directly. It’s time to start putting together some posts. With Composer, you can create and schedule your posts. Composer offers templates for Business and Enterprise Plan members to create new posts. Take advantage of Hootsuite’s other tools in the app, including: OwlyWriter AI is a tool that will help you create content and captions. It also shows you the best time to publish your content. Step 7. Step 7.
You’re almost done building your social media plan! Next, create a content calendar for social media to ensure you stay on target and on schedule. It is a summary of your strategy for the next few weeks or months. Your content calendar should address your content’s what, how, and where. Hootsuite allows you to plan out your entire social media schedule. Hootsuite can also schedule posts to be published automatically, saving you a lot of time. See what our experts have to say if you are unsure of how much you should be posting. Step 8. Step 8.
After you have published content, you will want to know how well your plan has performed. Watch your performance metrics. Use the native data analytics of the social platform or Hootsuite for custom analytics reports. You can tell from your data whether or not the content you created is helping you reach the SMART objectives you set up in Step 1. If not, then you will need to make adjustments. Three great social media marketing strategies for doctors
Are you ready for some inspiration? Three ideas that doctors have used to kill it on social media (but not literally)! Social media is a great way to get your message out.
Do not be afraid to jump on social media trends. This is especially true if you are on TikTok. Dr. Phabinly Gabriel, for instance, used a popular audio to share his story, while using the hashtag #blackdoctors to advocate for the awareness of Black people in the medical field. @doctorphabs Being Black in Medicine is a constant feeling of being underestimated. You can excel in medicine if you come from a minority background. I am eternally grateful to the black doctors, the giants in medicine who have helped us achieve more than anyone else. We are Black History. #md #medschool #doctorsoftiktok #medicine #blackdoctor #blackdoctors #surgeon #ilooklikeasurgeon #blackinmedicine #melanintok #medtok #blackneurosurgeon #neurosurgery #neurosurgeon #neurosurgeons #medicine #healthcare #medschool #medicalschool #motivation #premedmotivation #inspiration #blackboyjoy #blackboymagic IVOXYGEN YOUNG KIDS Tiktok Version ex – Floyd045_ Dr. Gabriel’s feed is filled with fun TikTok trending topics, inspirational messages and tons of content from his day-to-day life that engages his audience. Content that adds value to your audience
Doctor Muneeb is a dermatologist known as Doctorly on Instagram. He shares some of the most fascinating videos about pimples and skin care on social media. See this post on Instagram Dr. Muneeb (@doctorly), shared a post. To emulate Doctorly, you should keep in mind one important thing: Provide value to your audience. If you want to really knock them off their feet, combine your posts that are based on value with a shocking visual (like those swollen lip videos or pimple removal videos we’ve mentioned but will not show for obvious reason). See this post on Instagram A post shared by Dr. Chris Tomassian. Share your stories
People love stories. Your audience will be drawn to a narrative that has a human face, emotion and is driven by plot, character or theme. Kevin Pho’s The Podcast By KevinMD provides physicians, advanced practitioners and nurses, as well as medical students and patients, with a platform for sharing their experiences and stories. He can reach an enormous audience online, expose aspects of the health care industry, and send a message to a wide range of people. Share stories about your experience, or those of your colleagues (with their permission). You should try to highlight humanity in your posts. Give some context to a diagnosis. For example, if you are discussing how it might affect someone’s daily life, explain the background. You’ll be able to achieve success if you can get your audience put themselves, their grandmother or child at the heart of your story. Hootsuite is used by doctors, healthcare providers and insurers around the world to improve customer service, unify social messages and ensure compliance with regulations. Discover why Hootsuite is the leading social media platform for healthcare. Book a Demo Find out more about Hootsuite Healthcare Booking a no-pressure, personalized demo will show you why Hootsuite has become the leading social media platform for the health care sector. Book your demo today> Social Media Marketing For Doctors: How + Why to Do it Right. The post Social Media for Doctors, How to do it right. appeared first on Affiliate Marketing Buzz. from https://www.affiliatemarketingbuzz.com/social-media-for-doctors-how-to-do-it-right/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-for-doctors-how-to-do-it-right from https://affiliatemarketingbuzz.weebly.com/blog/social-media-for-doctors-how-to-do-it-right from https://margiebarkley.blogspot.com/2023/07/social-media-for-doctors-how-to-do-it.html Choosing a name for your YouTube channel is a lot like picking a band name. It can be difficult to land on a decision, and when you’re just starting out you might not think it matters too much. But the last thing you want is to get famous and be stuck with the name you picked. Just ask Hoobastank. Fortunately, as of last year, it’s now possible to change your YouTube channel name and profile picture. The company rolled out a new feature that will allow you to update your account’s aesthetics without needing to change the name and photo on your associated Google account. Read on to learn how to change your YouTube channel name. While you’re here, we’ve also compiled some creative channel name ideas to get you started on your YouTube marketing plan. Bonus: Download a free pack of 3 fully customizable YouTube video description templates. Easily craft engaging descriptions, and start growing your YouTube channel today. YouTube channel name generatorIf you’re ready to change your YouTube channel name NOW, start generating usernames in seconds and find something that’s totally unique using this AI-powered username generator. Just type in keywords related to your business or personal interests like ‘adventure’ and ‘food’ and watch as hundreds of creative usernames appear on your screen. [x-cloak] { .visually-hidden { #usrgen { #usrgen header { #usrgen p { #usrgen input, #usrgen section { #usrgen-loader span { @keyframes rotation { 100% { #usrgen section#usrgen-response { #usrgen-reset { #usrgen-error { Tell us about yourself and let AI come up with username suggestions for you. TypeAre you a business or content creator?BusinessContent CreatorCategorySelect a categoryEducationNon-profitBankingRetailInterior designArchitectureWellnessTechHealthCoachingHotelInsuranceClothingPreschoolJewelryHair salonNail salonGroceryFurnitureHome goodsCeramicsPet GroomingClinicBookstoreLightingFabric storeBeautyFitnessFoodieLifestyleGamingASMRDaily vlogFamily vlogTravel vlogComedyPetArtistMusicianReviewsFinanceCoachKeywordsGenerate UsernamesSomething went wrong, please try again. Reset Please note: This tool may display inaccurate or offensive material that doesn’t represent Hootsuite’s views. You’re solely responsible for use of any content generated using this tool, including its compliance with applicable laws and third party rights. Should you change your channel name?Of course, before you make any big decisions with your YouTube channel, you need to weigh the pros and cons. Just because you can change your channel’s name, does it mean you should? Ultimately, the answer is probably yes. Maybe the topic of your YouTube channel has shifted over the years and it no longer feels appropriate to use the “Epic YouToobz!” name you chose in high school. Maybe you no longer speak to the hyper-specific niche you once did and want to upload under your own name. Or maybe you’re just bored of your channel and looking for a refresh. Those are all valid reasons, and in the grand scheme of things, changing your channel name won’t have too much of an effect on your channel’s performance. In fact, it can be a great marketing move if you lean into the shift. Take, for example, YouTuber Matti Haapoja, who rebranded from the name Travel Feels in 2018. He announced the shift with an attention-grabbing vlog that reached plenty of YouTubers: In fact, if you’re planning on changing your YouTube channel’s name, you should time it with a video announcement post and some updated visuals on your social media channels. It’s a great way to drive engagement as you make the big switch. The change won’t affect your standing with the YouTube algorithm. The main thing you should note, though, is that verified YouTubers do lose their checkmark status when they rebrand. In fact, you’ll have to apply for verification all over again under your new name. That’s the only major con to consider when considering a shift. How to change your YouTube channel nameYouTube has made it incredibly straightforward to make the switch. Within a few clicks or taps, your channel can be completely rebranded and you’ll be able to get back to posting your content. We’ve got all the steps you need, depending on whether you’re using a mobile device or a desktop computer. How to change YouTube channel name on mobile1. Open the YouTube app, then tap your profile picture. 2. Tap Your channel then Edit channel. 3. Enter your new channel name and tap OK. 4. If you want to change your profile photo, tap your picture, select an existing photo or take a new one, then tap Save. How to change YouTube channel name on desktop:1. Sign into YouTube Studio. 2. From the left menu, choose Customisation then Basic Info. Click Edit, then enter your new channel name. Click Publish. 3. To change your profile picture, choose Customisation then Branding. Click Upload and choose an image. Adjust the size of your picture, then click Done. Click Publish. It’s really that simple to change your page name. That said, this won’t automatically update your YouTube URL. It’s definitely a good idea to shorten your URL if you can. To make that change, you need to have 100 or more subscribers, and your channel needs to be at least 30 days old. It also needs a profile picture and banner image. Assuming you meet those requirements, you’ll then be able to choose a custom URL based on YouTube’s recommendations. How to change YouTube channel URL on desktop:1. Sign into YouTube Studio. 2. From the left menu, choose Customisation then Basic Info. 3. Under Channel URL, click the link to Set a Custom URL for your channel. 44 Creative YouTube Channel NamesLooking for a good YouTube channel name? Why not try one of these: 366Days 4-Minute Mastery Homing Moments Kitchen Missions Detailed Tales Christmas Collection Upstartr DIYaries Quilty Critters Sewing Hems Thrifty 101 MrJumpscare MsBlizzard GenreInsider Cinema Topography EpisodeCrunch TapeSelect FeedRoll Countent Planetation Becoming Better Crafty Sunshine DIY Dares Tool Crunch Future Starter Doodle By Design Leap Year Travel Attending Adventures BuzzCrunch Up and Away Chips or Crisps Candles and Convos Cocktails in a Crunch Hemming Way Coffeed Impacter Hygge Highlights Mrs. Minimalism The Wallpaper Wife Mad Mysteries StoryCrunch Harrowing History Reno 24/7 Enlighten DIY Tips for creating the best YouTube channel nameIf you’d rather not just copy and paste, you can strategize to come up with the perfect YouTube name of your own. There are essentially four different kinds of YouTube channel names: your personal name,the name of your brandthe name of your categorydescription of your channel’s content There aren’t too many rules to the channel name. As long as you’re not violating YouTube’s community guidelines, you can include spaces in the name or not. You can also make it as long as 50 characters, and seemingly as short as a single letter. Otherwise, the selection of your YouTube name is limited to your own imagination. Here are some steps to help you make the right choice: 1. Define your channelAs with any online pursuit, you need to develop a deep understanding of your niche — even if your niche is not having one. Are you planning on posting cooking videos? Will it purely be for unboxing? Or do you plan to post aimless 20-minute vlog rants. If you’re an expert on a subject, you should consider incorporating it into your channel name (like The Punk Rock MBA or Honest Movie Trailers). If your channel has a broad scope, consider something more neutral, but no less memorable (the name PewDiePie comes to mind). 2. Determine your target audienceHand in hand with number one, you need to figure out who you’re trying to reach. There’s a big difference between naming something for a large, broad audience or trying to reach a super-distinct corner of the web. That’s the difference between calling something The Learning Academy or Learnii or 4C4D3MY. Know your audience and understand the way they already communicate online. 3. Research your companions and competitorsHere’s the thing: as long as they don’t have the same URL, YouTube doesn’t mind if multiple users have the same account names. That’s how your friend James has a YouTube channel that’s just called James. But again — just because you can, doesn’t mean you should. You want the perfect name, but you also want to avoid brand confusion. After all, you don’t want to be the umpteenth account called Da Gamer Guy. 4. Try to be originalHere’s where the other advice could get cancelled out — if you can come up with a catchy, unique username that no one’s ever thought of before, it might be the best choice. Even if it doesn’t necessarily play into the niche of your organisation. After all, no one used the word Google before the brand was invented. 5. Gather your socialsThe best part of coming up with an incredibly unique name is that you can also nab the social media handles. Having the same identity across all platforms is a surefire way to build a solid foundation for your brand. It’s not a dealbreaker, per se, but if you can find a name that hasn’t been taken on Twitter, Instagram, Facebook and TikTok, then it’s a great choice for YouTube too. 6. Consider capitalizationYou may not have considered the fact that YouTube names are case sensitive, but they certainly are. And that will play a huge role in the accessibility and memorable nature of your channel. If you don’t want any spaces in your channel name, there’s a big difference between calling your channel, say, FarToHome and Fartohome. Consider the capitalization key, and use it wisely. 7. Sound it outVideo is, of course, a more complicated medium than just writing online, and you’re likely going to be speaking your channel name out loud. So you should definitely choose something that sounds as good as it looks. And don’t forget — most people hate the word “moist.” 8. Put it on paperAs much as your YouTube name matters, it also doesn’t need to entirely define your entire purpose in less than 50 characters. You’ll probably know it when you find it, but the process could take some trial and error. One method that may work is closing your laptop, putting down your tablet and busting out the pen and paper. Write a list of words associated with your content, then write another list of verbs that characterise your channel’s goal. Then, try different combinations of the words from both columns. You can even cut them out and move them around — make a whole craft out of it. 9. Keep it simpleThat’s just evergreen advice. It shouldn’t take forever to explain your YouTube channel name. In fact, it should be easy to spell and even easier to remember. So with all of that advice in mind, you still want to find a handle that can be shared via word of mouth without being mistaken. Consider, for example, avoiding words like “Favorite,” which are spelled differently in different English speaking countries. That way you’ll have the most effective marketing. Let Hootsuite make growing your YouTube channel easier. Get scheduling, promotion and marketing tools all in one place for your entire team. Sign up free today. Get Started Grow your YouTube channel faster with Hootsuite. Easily moderate comments, schedule video, and publish to Facebook, Instagram, and Twitter. Free 30-Day Trial>
Did you miss our previous article… The post How to Change your YouTube Channel name (Username Maker) appeared first on Affiliate Marketing Buzz. from https://www.affiliatemarketingbuzz.com/how-to-change-your-youtube-channel-name-username-maker/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-change-your-youtube-channel-name-username-maker from https://affiliatemarketingbuzz.weebly.com/blog/how-to-change-your-youtube-channel-name-username-maker7339415 from https://margiebarkley.blogspot.com/2023/07/how-to-change-your-youtube-channel-name.html Healthcare would be much more chaotic without rules and best practices. Regulations and guidelines help us to operate safely. The social media guidelines for healthcare professionals have a similar function. This blog will guide you through the social media guidelines that are generally accepted in the healthcare industry. We’ll cover why they are important, and what you should include in your own. We’ve also got some bonus templates and examples that you can steal without shame. Let’s get started! Bonus: Download the free healthcare-focused social networking guidelines template. This will help you quickly create guidelines for your staff. What social media guidelines are there in healthcare?
Social media guidelines for healthcare is a set of rules that specifies how healthcare professionals and their institutions should behave online. Healthcare social media guidelines can be more strict than those in other industries. This is because healthcare professionals are held to a higher standard of accountability by the public. You are responsible for adhering to certain laws, oaths and ethical standards when you work in the healthcare industry. These guidelines help you and/or your employer avoid behaviors that could make you or your company liable for legal or licensing issues. These guidelines are different from social media policy or style guides. A social media strategy outlines how the company will be represented on social media. It protects an institution against legal risks. Also, it’s important to maintain the brand’s image. A social media style manual is a set rules that determine how your brand appears on social. They include things like your brand’s voice, visuals and personality. Style guides are a favorite among content creators and marketers. Style guides are the best way to make sure your content is consistent, cohesive, and on brand. TL;DR: Social media style guides describe how to look and sound like the brand. They also cover social media policies. Why is it important to follow social media guidelines for healthcare workers?
Hip, hip, HIPAA, hooray! This is about it. Social media guidelines can help you stay in compliance with policies such as HIPPA. HIPAA is the Health Insurance Portability and Accountability Act of 1996), FYI. This federal law is designed to prevent the disclosure of private health information without consent. It can be difficult to navigate social media if you are in the healthcare industry. It’s important to have clear guidelines and instructions to ensure compliance. Your team will have the tools to talk about your brand in a positive and inclusive way. You can also benefit from social media guidelines: Maintain patient confidentiality. This is critical for remaining HIPAA-compliant.Avoid ethical issues. This includes problems such as inappropriate behavior, conflict of interest, or boundary violations. Other professionals will want to work with you if your team adheres to best practices. Social media can be used to spread general health and wellness information. Guidelines help make sure the information provided is accurate and evidence-based.Reduce liability risk. Social media policies will take care of most of this. Guidelines can still help you make sure that your team is not putting you in danger. You can use guidelines to create a positive social media presence. This will attract new patients and enhance your reputation. It can also increase public trust. Win, win, win! See this post on Instagram Dr. Chris Tomassian shared a post on Twitter (@dr.tomassian). Dermatologist Dr. Chris Tomassian shares general health tips on social media, but not medical advice. What should you include in your social media guidelines for healthcare?
When creating your guidelines, you need to cover a few key areas. Be sure to customize your rules according to the needs of your business while also considering what is useful to your team. Use the following components as a starting point if you need some help. You don’t want to write a first draft yourself? You can also jump straight to our template. Branded hashtags or accounts
List your institution’s company accounts and hashtags here. This list will be especially useful if you have been targeted by fake accounts on social media. Do’s and Don’ts
Give a short overview of what is expected and what you should avoid. Need examples? Need examples? Try “DO share social media stories, events and posts from your company” or “DON’T engage with competitors inappropriately.” Disclosure Guidelines
Cover any work-related posts that your team should avoid. Now is the time to tell your team to keep their personal accounts separate from business-related ones. Employee advocates can be a powerful way to expand your organic reach. We encourage them to share information that will positively reflect on your organization. Privacy, confidentiality, and compliance
Privacy and confidentiality of patients should be your main concern when using social media. This section could include guidelines on protecting patient data. This space can be used to remind your employees not to use confidential patient information to locate them online. Accuracy and reliability Evidence-based information is essential for anyone working in the healthcare industry. Remember to remind your team of this when they share health-related social media content. This section may include suggestions for references or guidelines to help you check the facts and cite information. Professionalism
Outline the expectations of professional behavior when using social media. Include guidelines on appropriate language, tone and conduct. You can also add information about potential conflicts of interests. The Security of Your Own Home
Cybersecurity is a serious threat to individuals and institutions alike. In the healthcare sector, it is important to be vigilant. The distribution of cyberattacks across worldwide industries in 2022. https://t.co/38w7TZnq2g #cybersecurity #cyber #security #cyberattack #cybercrime #data #global #industries #manufacturing #finance #energy #retail #education #healthcare #government #transportation #media #tech pic.twitter.com/aMtPJUJSF7 Cyber Job Central @CyberJobCentral April 28, 2023 List the best practices for keeping your team and business safe. Some of these tips may include using strong passwords or two-factor authentication. Compliance with legal and regulatory requirements
Verify that your social media guidelines adhere to relevant legal and regulatory requirements. Included are HIPAA regulations, FDA advertising and promotional rules, and state medical boards’ rules. Include a link here to your social media policy for healthcare. Community Guidelines and Response Management
Set up protocols to respond to comments, messages and other interactions in social media. You can also include guidelines on how to handle negative feedback and misinformation. Include a link to your community guidelines if you have them. Resources for Education
Include links to training and education on social media for healthcare professionals. Include guidelines on how to engage patients and educate them using social media. We can help if you are looking for training yourself. Check out our course Implementing Social Media governance within your Organization. Contact Information
Name and contact number of your social media point-of-contact. Let employees know that they can contact you with any questions or concerns. Social media guidelines for Healthcare Professionals Template
We have taken all the components above and created an easy plug-and play template that you can use. Download the free healthcare-focused social networking guidelines template. This will help you quickly create guidelines for your staff. After downloading the template, you are able to customize the guidelines so that they reflect your brand and team. Examples of healthcare social media guidelines
Check out these examples if you want to see what other healthcare professionals are doing on social media. The AMA Journal of Ethics
This resource, Professional Guidelines for Social Media: A Beginning Point, is an excellent one. This article is full of relevant, useful and well-researched information. Pay attention to Table 1 when you browse. Online Medical Professionalism – Considerations raised by the ACP/FSMB guidelines Source: AMA Journal of Ethics The College of Physicians and Surgeons in British Columbia
CPSBC has provided clear and concise social media guidelines. The two-page PDF clearly states the college’s position on social networking and provides resources at the end of the document. The CPSBC Social Media Guidelines are short and sweet, unlike their acronym.
Source: CPSBC The College of Physicians and Surgeons of Nova Scotia
CPSNS guidelines for social media use are tailored to physicians. They are doing a good job of getting specific. What do we like best about Physician Use of Social Media Standards and Guidelines? It gives clear examples of inappropriate behaviors from real reported cases. The reader will get a clear idea of what to avoid. Some of the stories contain some pretty spicy doctor-goss. CPSNS, spill the tea!
Source: CPSNS HCA Healthcare
The HCA Healthcare Social Media Guidelines clarifies the company’s endorsement of social media. This document details the proper and improper use of social media by HCA Healthcare. They are very clear about not wanting to violate individual rights.
Source: HCA Healthcare Government of British Columbia
You can get inspiration from other regulated bodies. Social media guidelines are posted on the website of the Government of BC. The guidelines are presented as questions to make them easier to navigate. These guidelines are formatted as questions, making them easy to navigate. Hootsuite is used by doctors, healthcare providers and life sciences companies to improve customer service, unify social messages and comply with industry regulations. Discover why Hootsuite is the leading social media platform for healthcare! Get Started Hootsuite is the leading social media tool in healthcare. It helps you to grow your patient base, build a reputation and remain compliant. Book a demo> Social Media Guidelines For Healthcare Professionals [Tips & Free Template]. The post Social Media Guidelines [Tips + Template] for Healthcare Professionals appeared first on Affiliate Marketing Buzz. from https://www.affiliatemarketingbuzz.com/social-media-guidelines-tips-template-for-healthcare-professionals/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-guidelines-tips-template-for-healthcare-professionals from https://affiliatemarketingbuzz.weebly.com/blog/social-media-guidelines-tips-template-for-healthcare-professionals from https://margiebarkley.blogspot.com/2023/07/social-media-guidelines-tips-template.html Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. Because, yeah, we do give a darn about our brand reputation. And you should too. A great reputation can skyrocket your business to new heights; a bad one can set you up for a long, slow struggle. (And if you have no reputation? Well, you probably need to brush up on your social SEO.) The concept of a business relying on reputation is nothing new, of course. Before Yelp reviews, businesses thrived on word of mouth (and, uh, town criers?). But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. Here’s how. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. No tricks or boring tips—just simple, easy-to-follow instructions that really work. What is brand reputation?Brand reputation is the widespread opinion the public shares about your brand. Are you reliable? Are you hilarious? Are you snobby? Is your spokes-candy smokin’ hot? What, exactly, are people quietly thinking — or not-so-quietly tweeting — about your brand and product? For instance: Patagonia is beloved for its commitment to the environment (it even landed at #3 on the 2022 Axios-Harris poll of the most reputable brands in America). View this post on Instagram A post shared by Patagonia (@patagonia) In a perfect world, your reputation is based on your past behavior or actions — but sometimes, one wrong move can turn the world against you. (Or even worse, untrue rumors can spread and poison an otherwise pristine public record.) What people think of you as a person may or may not matter to you (for example, if you are Joan Jett), but when it comes to your brand, your rep is everything. Nearly 75% of customers count on word-of-mouth to inform their purchases92% of business-to-business decision-makers rely on trusted reviews for purchasesEven a 5% improvement in reputation can yield a 2.5% revenue growth A good reputation can help with recruiting and retention, too: the majority of U.S. candidates won’t work for a company with a bad rep. On the flip side, people are downright clamoring to apply for Gainsight, which was named the #1 best place to work by employee-review site Glassdoor in 2023. View this post on Instagram A post shared by Gainsight (@gainsight) In other words, a business that has a reputation for being trustworthy and authentic is going to thrive. No wonder internationally beloved toy company Lego reported a 17% growth in 2022. Meanwhile, Wish, one of the brands that was featured lower on last year’s Axios-Harris poll, reported a net loss of $384 million that same year. Source: Axios Your brand’s reputation is impacted by many different factors, such as: The quality and relevance of your products or servicesHow you interact with customers or potential clientsThe brand values you promote (in words or actions)How you handle a crisis or mistakeYour employees’ or partners’ behaviorThe working conditions of your office or production facilityThe content of your social media accounts, ad campaigns, or creative productions Basically, any touchpoint you have with the public — online or offline — is an opportunity for judgment. The good news? You don’t necessarily have to sit back and accept public sentiment. You can be an active participant in cultivating and defending your brand. Whether you’re beloved by the world or loathed, social media is a vital tool for both shaping and managing your reputation. (And if you don’t have social media accounts for your business set up yet… what the heck are you waiting for? Here are 22 reasons you’ve got to get your brand online, ASAP.) 10 top brand reputation management strategies1. Build your brand awarenessIt’s hard to build a great reputation if no one knows about you. For instance, did you know Neil Young had his own brand of MP3 player? And are you surprised at all to hear that it didn’t go super well? Brand awareness is a measure of how well people recognize your brand, including how “aware” they are that your product or business exists at all. Rather than a simple individual metric, brand awareness is a concept that touches on many different KPIs, from traffic to social share of voice. Develop your brand aesthetics and voice, follow best practices for social media, and make sure to be on your best behavior as you grow that audience. Wendy’s currently has 3.9 million followers on Twitter, because the social media managers have done such a spectacular job of building the brand’s digital reputation. The account showcases a snarky, silly brand voice that has delighted the internet and captured the attention of millions. (Competitor burger resto Arby’s, comparatively, has 80,000 followers. No shade, just respect to the big W.) pic.twitter.com/dyZwO11Voc — Wendy’s (@Wendys) April 28, 2023 Learn more about building brand awareness here 2. Keep your brand consistentStrong reputations are built on consistency. That’s not to say you can’t have fun with your content (surprise ‘em with a livestream, why don’t you?), but rather that your audience should be able to depend on you to deliver great content, products and services with no hiccups. Takis delivers absolutely unhinged recipes regularly on TikTok, for instance. Whether you’d want to eat a “crazy cucumber” or not, it’s comforting to know what to expect from the playful snack food brand. @takisusa Takis Crazy Cucumber
♬ Sweet psycho – Official Sound Studio The trick to consistent, engaging social media posts starts with a style guide. A social media content calendar can help here, too — and don’t forget to schedule your posts for consistent, dependable appearances in your fans’ feeds. 3. Create social guidelines and a crisis management planAvoiding social media snafus starts with coming up with your own guidelines to follow in times of crisis. Chaos reigns when we let emotions rule our Twitter accounts. Crafting a set of best practices for your social media accounts and a crisis management plan ensures your brand has a set of guidelines for how to behave in a worst case scenario. Thinking ahead about how to respond when a troll or PR nightmare comes along will help your brand appear as level-headed as possible if trouble starts brewing. 4. Contribute to your communityThe best reputations don’t just come from carefully managing your tone and image — they come from offering genuine value to your community and cultivating connections. Hershey has partnered with the Mmusic Initiative and uses its social platform to showcase the organization’s work. Pretty sweet move. (Because it’s a candy company? And also a nice thing to do? You get it, you get it.) View this post on Instagram A post shared by The Hershey Company (@hersheycompany) How can you brand give back and participate? How can your brand be generous and helpful to everyone else? Try creating a Facebook group for your fans. Respond to comments with respect and warmth. Ask your community questions and shout-out major contributors. Run a giveaway or contest. Basically: be a good pal, and a stellar reputation is sure to follow. Of course, not all brand-building happens online. You can establish brand awareness by contributing to your community in concrete ways like sponsoring events, offering corporate donations, or facilitating employees’ participation in charity work. Explore more ways to build your brand awareness and reputation here. 5. Approach partnerships with cautionPartnering up with other brands, influencers and ambassadors can be an amazing opportunity to get creative and spread the word about your brand. But teaming up with anyone means that you might catch heat for any of their mistakes. A little research before you partner with another organization or person is always a good idea. Do their past posts align with your values? Have they been the subject of any controversy or drama that might put your company on the defensive? Just because someone has a lot of followers doesn’t mean they’re the right ambassador for your brand. 6. Practice social listeningWhether someone’s totally trashing you or signing your praises, you’re going to want to know. Set up Hootsuite Streams to catch all the hot goss, right on your dashboard. Streams allows you to create custom feeds with social posts relevant to your business. You can filter posts by account, keyword, hashtags, and even location. Streams display posts along with public comments and reactions, helping you effortlessly keep up with important conversations happening in your industry. You can also set up a stream with your own content to keep an eye on how your posts are doing and easily engage with comments and reactions. Hootsuite Streams can also help you spot potential brand crises early and protect your online reputation. By keeping track of brand mentions, you can do better brand sentiment analysis, easily collect valuable feedback, and step in before conversations get heated. Try Hootsuite free 7. Be responsiveThe quickest route to a bad reputation? Bad customer service. @FlyFrontier customer service has really gone down hill. Can’t even speak to a person on the phone. #airlines #frontier #customerexperience — Scott Thomas (@sthomas311) April 30, 2023 But if you treat people well when they have a problem, your customer loyalty will be through the roof. An Inbox management tool like Hootsuite Inbox may be known as a customer service tool, but it’s really a reputation management tool at its heart. Why? With Hootsuite Inbox, you can bridge the gap between social media engagement and customer service by managing all of your social media messages in one place. This includes: Private messages and DMsPublic messages and posts on your profilesDark and organic commentsMentionsEmoji reactions… and more. The all-in-one workspace makes it easy to handle messages (not to mention positive and negative reviews) as a team, track metrics, create automated responses, and everything else you need to make sure you never miss a chance to make a customer’s day. This will greatly improve your customer experience, as your customers will get help more quickly and efficiently. 8. Track your social sentimentOkay, so you know people are talking about you. But sometimes figuring out how they feel about you is a little trickier. That’s where social sentiment tools come in. And we may be biased, but Hootsuite Insights is our favorite option here. Powered by Brandwatch, Insights allows you to use detailed Boolean search strings to monitor social sentiment automatically. You’ll also get word clouds showing the most common words used to talk about your brand. Plus, charts that benchmark your social sentiment against your competitors. In addition to positive and negative sentiment, Hootsuite Insights tracks specific emotions, like anger and joy, over time. This allows you to look for sudden changes, or ongoing trends. You can also filter sentiment by location or demographics, so you can see how sentiment varies across your audience. There’s also an AI analysis option to automatically identify the causes of significant changes in sentiment. Insights is available to Hootsuite enterprise customers. Get a free demo 8. Build a social advocacy programOne great way to get people talking about you is to… ask them to talk about you. A social advocacy program rewards folks who are singing your praises out there on the world-wide web. That might include your employees, your customers or your super-fans. Glossier’s affiliate program offers commission, but your advocacy program could have different perks — VIP access, special swag, points you can redeem for prizes… follow your heart! An engaged community leads to better sales outcomes. Brand advocates help you connect with potential customers and cut through the noise online. They can boost your visibility by: Showing off your products on social mediaLeaving positive online reviewsDriving more traffic to your products Learn more about creating a strong social advocacy program here. 9. Share user-generated contentUser-generated content (UGC) is original, brand-specific content created by customers and published on social media or other channels. UGC acts as a trust signal, taking your brand authenticity to the next level. It’s incredibly influential in shaping the perception of your brand on the market. People see other folks loving your tee shirts, and they start to believe that you’re making something special. Put more plainly: use peer pressure to your advantage! Nike Running reshares posts from people who tag the brand, which leads to a (nice for Nike) vicious cycle of other people wanting to post their own content to be featured so they can be part of a cool, exclusive club. Nike Running obviously isn’t posting anyone complaining about blisters… so there’s absolutely an incentive to keep public comments positive if you want some of that sweet, sweet Nike attention, right? Learn more about cultivating and sharing user-generated content here. 10. Practice brand safetyBrand safety means ensuring that a business’s ads aren’t associated with inappropriate content that could damage the brand’s reputation. This includes creating policies and measures to protect the brand from appearing alongside content that could be offensive, controversial, illegal or unethical. Brand safety is most often discussed in the context of paid ads. That’s because social media ads can be a big investment — but they can also pose a serious risk. Read more about avoiding brand safety risks here. How to measure brand reputationMeasuring brand reputation requires paying attention to what people are saying about you. And that means putting social listening and brand monitoring tools to work for you. 1. Monitor brand and product mentionsSet up Hootsuite Streams to track official tags of your brand or use of your hashtag, but don’t forget to create streams to watch for misspellings and slang, too. If people are chatting about loving the pizza they got from “the Hut,” you’re going to want to know. 2. Measure the moodIt turns out that feelings can be scientific. Use an analytics tool like Hootsuite Insights by Brandwatch to crunch public sentiment into cold, hard numbers. Social sentiment can be a powerful data point to help social media goals and set KPIs. Sure, tracking the number of followers or engagement growth is important, too, but knowing if your followers and commenters actually like you makes those stats even more meaningful. With Hootsuite Insights you can also set up alerts for brand-sentiment changes so you can react quickly and mitigate risk. 3. See how you stack upYour reputation doesn’t exist in a vacuum. Even if you aren’t that popular because you’re in a tough industry, it can be helpful to know just how much more likable you are than your competitor. So make sure you’re not just analyzing your own brand reputation; analyze your competitors’ reputations too. People may not love one ride-sharing company, but if that ride-sharing company is still a more popular company than another ride-sharing company, they’ve got something to celebrate. (One more plug for Hootsuite Insights here, because it’s great for keeping an eye on what your competition is up to.) Get a free demo Brand reputation FAQsWhy is brand reputation important?Your brand reputation is important because it impacts both your sales and your ability to attract and retain talent. Eighty-two percent of shoppers want to buy from companies whose values align with their own. People appreciate great customer service, good quality products, and positive working conditions. So if there’s a public perception that you have all of these things, your business is in the best possible position to thrive. Grocery chain Wegmans, for example, has a reputation for being trust-worthy and ethical… and brought in revenue of more than $10 billion in 2022. View this post on Instagram A post shared by Wegmans Food Markets (@wegmans) Conversely, if the public and media believe you offer poor customer service, are making unethical decisions behind the scenes, or offer terrible value, you’re probably not going to be having a banner year (or attract your next super-star employee). Whether or not it’s true, the perception of your brand and the public sentiment of your brand impact consumers’ decision-making process. Ensuring that you have a positive brand reputation should be a vital component of your social media marketing strategy. Pro tip: A social media management dashboard like Hootsuite can help you schedule reputation-boosting content, interact with commenters, practice social listening, and address negative issues before they spiral out of control. Watch the video below for bonus social listening tips from our own social marketing team here at Hootsuite. How do you determine brand reputation?Determining brand reputation requires paying attention to what people are saying about you. And that means putting social listening and brand monitoring tools to work for you. Here are two of our favorite ways to track your brand’s reputation: Hootsuite Streams is a tool for real-time social listening, allowing you to track mentions (even un-tagged ones!) of your brand, product, or campaign so you never miss an important conversation. Streams are available to Pro Plan users and above.Hootsuite Insights allows you to set alerts for changes to brand sentiment so you can react quickly and mitigate risk. With Insights, you can keep an eye on how certain products and campaigns are performing and adjust your strategy as needed. AI analysis helps cut through the noise and uncover emerging trends about your reputation. Insights is available to Enterprise users only. How do you maintain a good brand reputation?A good brand reputation starts with engaging, ethical behavior, of course. Try to do the right thing — be considerate to your employees, your fans, your followers, your investors, and everyone else you come across. (That good ol’ ‘do unto others’ rule will never fail you.) But maintaining a positive reputation for your brand may also require some defensive maneuvers, too. Social listening is the act of monitoring social media for mentions of your brand, your products, and your industry. With social listening tools like the Hootsuite dashboard, you can catch issues and complaints before they blow up into something brand-damaging. Learn more about social listening here! What is an example of a strong brand reputation?Trader Joe’s is a good example of a brand with a positive reputation. In a 2022 poll by Axios and Harris, TJ’s was ranked the #1 most reputable brand in America. Why do U.S. shoppers love the grocery chain so much? It’s not just about those tiny peanut butter cups (though they probably don’t hurt). People see it as a highly trustworthy, highly ethical company with a clear and admirable vision and a great company culture. Source: Axios The stores themselves are laid-back and welcoming. The products are wrapped in friendly packaging, and Trader Joe’s says it strives to embrace sustainability whenever possible. The social media accounts are positive and helpful, sharing recipes and inviting the community to take part in banana bread contests and conversation. View this post on Instagram A post shared by Trader Joe’s (@traderjoes) Save time managing your social media presence with Hootsuite. From a single dashboard you can publish and schedule posts, find relevant conversions, engage the audience, measure results, and more. Try it free today. Get Started { Eighty-two percent of shoppers want to buy from companies whose values align with their own. People appreciate great customer service, good quality products, and positive working conditions. So if there’s a public perception that you have all of these things, your business is in the best possible position to thrive. Grocery chain Wegmans, for example, has a reputation for being trust-worthy and ethical… and brought in revenue of more than $10 billion in 2022. Whether or not it’s true, the perception of your brand and the public sentiment of your brand impact consumers’ decision-making process. Ensuring that you have a positive brand reputation should be a vital component of your social media marketing strategy. Pro tip: A social media management dashboard like Hootsuite can help you schedule reputation-boosting content, interact with commenters, practice social listening, and address negative issues before they spiral out of control. Watch the video below for bonus social listening tips from our own social marketing team here at Hootsuite.” Here are two of our favorite ways to track your brand’s reputation: Hootsuite Streams is a tool for real-time social listening, allowing you to track mentions (even un-tagged ones!) of your brand, product, or campaign so you never miss an important conversation. Streams are available to Pro Plan users and above. But maintaining a positive reputation for your brand may also require some defensive maneuvers, too. Social listening is the act of monitoring social media for mentions of your brand, your products and your industry. With social listening tools like the Hootsuite dashboard, you can catch issues and complaints before they blow up into something brand-damaging. Learn more about social listening here!” Why do U.S. shoppers love the grocery chain so much? It’s not just about those tiny peanut butter cups (though they probably don’t hurt). People see it as a highly trustworthy, highly ethical company with a clear and admirable vision and a great company culture. Do it better with Hootsuite, the all-in-one social media tool. Stay on top of things, grow, and beat the competition. Free 30-Day Trial>
Did you miss our previous article… The post Brand Reputation Management – 10 Strategies to Avoid Damage appeared first on Affiliate Marketing Buzz. from https://www.affiliatemarketingbuzz.com/brand-reputation-management-10-strategies-to-avoid-damage/?utm_source=rss&utm_medium=rss&utm_campaign=brand-reputation-management-10-strategies-to-avoid-damage from https://affiliatemarketingbuzz.weebly.com/blog/brand-reputation-management-10-strategies-to-avoid-damage from https://margiebarkley.blogspot.com/2023/06/brand-reputation-management-10.html |
Margie Barkley
Natural fruit juice means the original liquid resulting from the pressing of fruit, the liquid resulting from the reconstitution of fruit juice concentrate or the liquid resulting from the restoration of water to dehydrated fruit juice. |